Media

Media Papers


July 5, 2008 Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today
April 18, 2008 USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media
Mar 19, 2008 The Problem With Online Panels - Nielsen Online Gives Misleading Results
February 9, 2008 Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
August 27, 2007 The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
August 14, 2007 Large Majority Of Australians Think The Media Is "Often Biased"
July 23, 2007 Significant Print Readership Research Papers: 1953-2006
June 27, 2007 Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
Mar 28, 2007 Emerging Media Trends NZ
Oct 26, 2006 The Power of Newspaper Editorial & Advertising
Sept 14, 2006 50 Years of TV
July 26, 2006 To Buyers of Newspaper Advertisements and John Hartigan, CEO, News Ltd
July 24, 2006 Newspapers are Transforming not Disappearing
July 20, 2006 Roy Morgan Research and Website Visitation Measurement, iMAT Conference
June 18, 2006 NEWSPAPERS: On the way out?
June 29, 2006 Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
June 15, 2006 A Global Review of Print Readership Surveys By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)
Mar 29-31, 2006 Media Neutral Analysis of Key Advertising Media
Mar 2006 Assessing a fragmented landscape and what it means for your communication strategy
Dec 8, 2005 Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"
Nov 19, 2005 Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate
Nov 17, 2005 New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey
Sept 5, 2005 Letter To The Editor - Australian Financial Review
Oct 23-26, 2005 Advertising-Adverteasing-Advertiring?
Oct 12 & 14, 2004 Are you going by the numbers? If YES - are they the right numbers?
July 5, 2004 Pitfalls of International Market Research
July 5, 2004 People vs. USA Today, US Readership Estimates Must Be Believable
June 13-18, 2004 A Fresh Look at Estimating Readership Frequency Distribution
Oct 26-29, 2003 Reading: Looking into…logging onto
Oct 26-29, 2003 Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way
Oct 23, 2003 Selling Print Short: The Need To Re-Assess Reading & Readership
Oct 21-26, 2001 A New Method To Measure Media Casualness for Magazines and Newspapers
Oct 21-26, 2001 A New Method To Measure Media Casualness for Magazines and Newspapers
Oct 29-Nov 1, 2001 Single Source – For Increased Advertising Productivity in a Multimedia World
May 7, 1998 Proof! Same budget, get 30-60% Greater Value
Oct 1997 Pragmatic Readership Measure for the Future