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Papers
Pre 1990
Readership
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2000-2009
1990-1999
Pre 1990
Media
Women, the Media, and People from Other Countries who have made Victoria - 1851 to Today. Victoria Day Council, 2008 La Trobe Lecture by Gary Morgan, July 5, 2008.
District of Port Phillip and Victoria today - Victoria Day Council, 2019 La Trobe Lecture by Gary Morgan, July 20, 2019.
The LaTrobe Society - 'Early Melbourne Paintings' Catalogue (Updated July 2020)
Pre 1990
1988
November 1988
A Log-Linear Model For Predicting Magazine Audiences
June 1988
Australian Attitudes
May 1988
Accuracy of Opinion Polling in Australia
April 1988
Measurement of International Public Relations Campaigns
April 1988
The Demand for New Motor Vehicles
April 1988
The Future of Values Studies
March 1988
Parameter Estimation and Applications for a Generalisation
of the Beta-Binomial Distribution (BBD)
1987
August 1987
Consumer Purchasing of CHEESE!!
1986
November 1986
Australians' Attitudes Towards IVF: A Comparison of the Values of Supporters & Opponents By Margaret Brumby & Michele Levine
November 1986
Public Opinion Polls Should Not be Banned
& Public Opinion Polls are Accurate
October 1986
An Overview of Some of the Theory Behind the On-line Casualness System
September 1986
The Inaccuracy of Telephone Polling - September 1986
September 1986
1986 Roy Morgan - Day after Recall Radio Ratings Comparison
with McNair Anderson Diary Radio Ratings
May 1986
Beyond Demographics
January 1986
Consumer Confidence, Voting Intention and Approval of Leaders
1985
September 1985
The Values And Social Attitudes Of Older Australians Compared With The Young
September 1985
Surveys by the Morgan Gallup Poll on Australian Federal Elections 1946-84
August 1985
Experimental Readership Research
1984
August 1984
Memo to Subscribers on Calculation of Pairs for Weekly Publications
February 1984
The Dirichlet Multinomial Distribution As A Magazine Exposure Model
1983
June 1983
How a Composite Method Has Overcome Telescoping, Prestige
& Replication in Readership Research
May 1983
Alphabetical listing of Morgan Gallup Polls (1941-1982)
May 1983
Marketing News - Section 1
January 1983
Developing a Magazine Readership Validating Technique
1982
June 1982
How Media Directors View Reach/Frequency Estimation
May 1982
Casualness Statistics By Age & Sex, Report 1
April 1982
A New Approach in Audience Measurement for Print Media
March 1, 1982
Magazine Readership and Images
February 1982
Readership Research: Need for Australian Advertisers and Agencies to Act
1981
April 1981
Australian Outlook
February 1981
Readership Research: Need for Australian Advertisers and Agencies to Act
January 1981
Telescoping: The Skeleton in the Recent Reading Closet
January 1981
Telescoping: The Skeleton In The Recent Reading Closet
(Summary Of Key Points)
1980
October 1980
Labour Tax Cuts and Petrol Price Policies Popular
June 1980
The Role Of The Mass Media In US Presidential Campaigns
May 1980
Readership Research Today and Tomorrow
January 1980
ARF Comparability
1979
October 1979
Energy crisis or not - Government to blame for petrol price
March 1979
International Conference on Consumer Behaviour
1977
December 1977
Understanding Buyer Behaviour by A.S.C. Ehrenberg and G.J. Goodhardt
1976
March 1976
Reach Of Multiple Issues Of Individual Publications And Combinations
1975
December 1975
Election Predictions by the Australian Gallup Poll (1946-1972) & Morgan Gallup Poll (1973-1974)
December 1975
The Polls on the Federal Election, December 1975
August 1975
New way to measure consumers' judgements
March 1975
Comparison of Approval of the Leaders and Voting Intention 1969-1974
1974
August 1974
Survey of Election Issues and Electoral Reform
August 1974
A New Look at the Australian Voter
January 1974
Letter and report to Sir Philip Jones: Regular & Casual Readers of Melbourne & Sydney Daily Newspapers - 1971-1973
January 1974
Reach And Frequency Estimation Services
1973
December 1973
"Double Interview" Survey: Swinging Voters
November 1973
Prompt Aids In Readership Research
January 1973
Magazine Readership: Is There Something Wrong?
1972
December 1972
Roy Morgan at the Canberra Press Club
August 1972
Readership of Magazines
April 1972
Measuring the Audience of Magazines
February 1972
The Accumulation Of Audiences For Australian Publications
January 1972
A Philosophy - Roy Morgan Research Readership
1970
December 1970
Australian Outlook
October 1970
Personal Media Probabilities
August 1970
Research In Advertising: Gaps and Opportunities For The Next 3 Years
1969
January 1969
A New Look At Reach And Frequency
1967
January 1967
Advertising Reach and Frequency in Magazines
1964
1964
Letters from Elmo Wilson & Polls on the Federal Election 1964
1946
1946
Letters to Bill Gaskill
1945
February 1945
Readership and Listing Surveys 1944/45
1943
February 1943
Letters from William T Fox 1943 & 1947
1941
December 1941
Public Opinion Polls - The Gallup Method
September 1941
Sydney Sun Reader Interest Survey Paper published by Sydney Sun - September 1941
1941
Letters from Mr & Mrs Magruder to Roy Morgan - 1940 & 1941