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Roy Morgan New Zealand & Scoop NZ Election Reactor Results (Political Highs & Lows) - Wk 1

Over 300 New Zealanders recorded their reactions to these highlights. The Reactor graphic above is based on respondents reacting via the Roy Morgan online Reactor.

The Reactor was used to measure the respondents’ second by second reactions to each advertisement on a continuous scale of 0 to 100. Respondents responded via the Roy Morgan Reactor website and via Scoop NZ (

Reactions to the question ‘How positive or negative do you feel about what you are seeing and hearing?’ were recorded 4 times per second.

Sample: General Population, 18+ (n=340)

Analysis Breaks:

  • Gender – Male (n=227); Female (n=113)

  • Age – 18-34 (n = 74); 35-49 (n = 91); 50+ (n = 175)

  • Voting Intention – National (n=97); Labour (n=101); Greens (n=41); Other Parties (n=101)

View the interactive Reactor results here.

Give your reactions to this week’s political highs & lows here. Once you’ve given us your reactions you might like to sign up to react live to the Election Debate on TV3 at 8.40 pm on September 10.

View the video and React on your mobile now to this week’s Political Highs & Lows.

Simply install the Roy Morgan Reactor app for your iPhone, iPad or Android device. 

Search your app store or scan the QR Code below for instant access. It’s free! 

Reactor for iPhone

Roy Morgan Reactor - iPhone

Reactor for Android

Roy Morgan Reactor Android

About the Reactor Highs & Lows of the Political Week

A cross section of over 300 voters from all over New Zealand gave their reactions to video clips of politicians in the news last week – continuously scoring their agreement & disagreement from 0 – 100.  The results are displayed as graphs in the Reactor player (the original Roy Morgan Worm).

When you view the results in the Online Reactor Player here, you’ll be able to analyse New Zealander’s reactions by Gender, Age, Voting Intention and Roy Morgan Helix Persona segments as well as access Metrics for even more detailed analysis.

Here is a representation of the Reactor results by Party.

Roy Morgan Scoop New Zealand Election Reactor - Week 1 Results

View last week's Reactor results here.

For further information:




Gary Morgan:

+61 3 9224 5213

+61 411 129 094

Michele Levine:

+61 3 9224 5215

+61 411 129 093

To help ensure that the accuracy of the results across the spectrum of New Zealand electors, Roy Morgan will be supplementing the crowd-sourced data with the responses of a selected panel of respondents taken from its 12,000 strong market leading Single Source Survey Panel.

We will be able to view segmented data by voting preference, gender, age and Helix Persona™ – Roy Morgan Research's revolutionary new segmentation system.

For more information please call Scoop's Alistair Thompson ( on +64 4 910 1844 or Pip Elliott ( at Roy Morgan Research in Auckland: +64 9 969 6950.



Roy Morgan Research

The Reactor and Scoop Media Cartel

Scoop Media is the publisher of, New Zealand's oldest and largest independent online news service. reaches 300,000 unique NZ visitors monthly and publishes around 1000 news items every week including a live real-time feed of political news and reaction. The Scoop Media Cartel is a group of leading NZ current affairs blogs which Scoop works together with to sell marketing services. Other sites in the Scoop Media Cartel include Russell, and

Helix Personas