A cross section of over 300 voters from all over New Zealand gave their reactions to video clips of politicians in the news last week – continuously scoring their agreement & disagreement from 0 – 100. The results are displayed as graphs in the Reactor player (the original Roy Morgan Worm).
Older voters were least impressed by Labour’s offer of free GP visit to those 65 according to the Roy Morgan Reactor last week.
With the exception of National voters, Labour Leader David Cunliffe talking about his party’s campaign launch was viewed positively and National Leader John Key’s criticism of it was seen negatively.
Women were much more positive than men and those over 50 were the least positive age group about the free GP visits.
There was an overwhelming negative reaction to the defacing of billboards with anti-Semitic slogans and all parties were positive to Key's response.
There was also a negative response to NZ First Leader Winston Peters explaining his ethnic jokes.
View the interactive Reactor results here.
Give your reactions to this week’s political highs & lows here. Once you’ve given us your reactions you might like to sign up to react live to the Election Debate on TV3 at 8.40 pm on September 10.
View the video and React on your mobile now to this week’s Political Highs & Lows.
Simply install the Roy Morgan Reactor app for your iPhone, iPad or Android device.
Search your app store or scan the QR Code below for instant access. It’s free!
Reactor for iPhone
Reactor for Android
About the Reactor Highs & Lows of the Political Week
A cross section of 300 voters from all over New Zealand gave their reactions to video clips of politicians in the news last week – continuously scoring their agreement & disagreement from 0 – 100. The results are displayed as graphs in the Reactor player (the original Roy Morgan Worm).
When you view the results in the Online Reactor Player here, you’ll be able to analyse New Zealander’s reactions by Gender, Age, Voting Intention and Roy Morgan Helix Persona segments as well as access Metrics for even more detailed analysis.
View last week's Reactor results here.
For further information:
+61 3 9224 5213
+61 411 129 094
+61 3 9224 5215
+61 411 129 093
To help ensure that the accuracy of the results across the spectrum of New Zealand electors, Roy Morgan will be supplementing the crowd-sourced data with the responses of a selected panel of respondents taken from its 12,000 strong market leading Single Source Survey Panel.
We will be able to view segmented data by voting preference, gender, age and Helix Persona™ – Roy Morgan Research's revolutionary new segmentation system.
For more information please call Scoop's Alistair Thompson (firstname.lastname@example.org) on +64 4 910 1844 or Pip Elliott (Pip.Elliott@roymorgan.com) at Roy Morgan Research in Auckland: +64 9 969 6950.
Roy Morgan Research
Scoop.co.nz and Scoop Media Cartel
Scoop Media is the publisher of Scoop.co.nz, New Zealand's oldest and largest independent online news service. Scoop.co.nz reaches 300,000 unique NZ visitors monthly and publishes around 1000 news items every week including a live real-time feed of political news and reaction. The Scoop Media Cartel is a group of leading NZ current affairs blogs which Scoop works together with to sell marketing services. Other sites in the Scoop Media Cartel include Russell PublicAddress.net, Pundit.co.nz and TheStandard.org.nz.