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The <I>Worm</I> turns down for John Key<BR>The Roy Morgan <I>Reactor</I> is back!

John Key struggled to coax The Worm above the line in Thursday’s Leaders Debate, according to Roy Morgan’s Reactor, the original Worm.
John Key struggled to coax The Worm above the line in Thursday’s Leaders Debate, according to Roy Morgan’s Reactor, the original Worm.

The Worm appeared live on the Scoop website during the debate, making it clear that the 100 New Zealanders reacting via their smartphones could feel John Key’s uncertainty and apparent discomfort.

When the Reactor graphs are viewed by political persuasion (‘who would you like to win, National or Labour?) the split is usually entirely predictable - almost regardless of what the leaders are actually saying. The graph lines below (each leader’s response to the questions of foreign ownership of sensitive land) are typical.

Roy Morgan Scoop New Zealand Election Reactor - Debate One

The really telling moments in these debates are when a speakers manages to drag those of the opposite political persuasion over the all-important centre line - or at least stop them heading entirely in the opposite direction.

John Key really only managed to achieve this once where as David Cunliffe seemed to be constantly gaining at least some traction with National voters.

The only time when the National leader managed the same feat was when he was responding to the question ‘What is the most surprising political view you hold’.

Key: “Ah ... I think for a lot of people that would be my support of gay marriage because I come from the centre-right of politics ...”

Roy Morgan Scoop New Zealand Election Reactor Debate One

By contrast, the Labour leader seemed to be in his element, relaxed and confident, and seeming more personable that your average politician.

Early in the debate, Cunliffe was earning brownie points with National voters by giving credit to his opponent for sacrificing his business career for political life. As the Reactor graph below shows, he managed to hold National voters just under the middle (50%) line.

Roy Morgan Scoop New Zealand Election Reactor Debate One

Cunliffe: “I really appreciate the fact that John gave up a very lucrative career to come into Public Service and I think New Zealanders appreciate that ...”

Interestingly, Cunliffe’s stand against nationalisation of key assets and his pledge to bring the budget back to surplus seems to be resonating more positively with National voters than it did with Labour supporters.

Cunliffe: “There is not the fiscal headroom to buy back all the assets ... we will keep the books in the black.”

Roy Morgan Scoop New Zealand Election Reactor Debate One

The blue Worm heading for the centre line in the Reactor graph below is a fairly good indication that Labour’s ‘Healthy Homes Guarantee’ is popular with National as well as Labour supporters.

Cunliffe: “Rental properties crucial. That’s why we’re bringing in our Healthy Homes Guarantee to ensure that every family living in a renter is in a warm, dry, healthy home.”

Roy Morgan Scoop New Zealand Election Reactor Debate One

Visit Scoop.co.nz for details of the live Reactor for future leaders debates or email Reactor@RoyMorgan.com for further details.


Give your reactions to this week’s political highs & lows here.  Once you’ve given us your reactions you might like to sign up to react live to the Election Debate on TV3 at 8.40 pm on September 10.

View the video and React on your mobile now to this week’s Political Highs & Lows.

Simply install the Roy Morgan Reactor app for your iPhone, iPad or Android device. 

Search your app store or scan the QR Code below for instant access. It’s free!

Reactor for iPhone    

Roy Morgan Reactor - iPhone

Reactor for Android

Roy Morgan Reactor Android


For further information:

Contact

Office

Mobile

Gary Morgan:

+61 3 9224 5213

+61 411 129 094

Michele Levine:

+61 3 9224 5215

+61 411 129 093

To help ensure that the accuracy of the results across the spectrum of New Zealand electors, Roy Morgan will be supplementing the crowd-sourced data with the responses of a selected panel of respondents taken from its 12,000 strong market leading Single Source Survey Panel.

We will be able to view segmented data by voting preference, gender, age and Helix Persona™ – Roy Morgan Research's revolutionary new segmentation system.

For more information please call Scoop's Alistair Thompson (alistair@scoop.co.nz) on +64 4 910 1844 or Pip Elliott (Pip.Elliott@roymorgan.com) at Roy Morgan Research in Auckland: +64 9 969 6950.

 

Background:

Roy Morgan Research

www.RoyMorgan.com/About

The Reactor

www.RoyMorgan.com

Scoop.co.nz and Scoop Media Cartel

Scoop Media is the publisher of Scoop.co.nz, New Zealand's oldest and largest independent online news service.  Scoop.co.nz reaches 300,000 unique NZ visitors monthly and publishes around 1000 news items every week including a live real-time feed of political news and reaction. The Scoop Media Cartel is a group of leading NZ current affairs blogs which Scoop works together with to sell marketing services. Other sites in the Scoop Media Cartel include Russell PublicAddress.net, Pundit.co.nz and TheStandard.org.nz.

Helix Personas

www.HelixPersonas.com.au