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Australians want driverless cars - NOW

Finding No. 7209 – This special Roy Morgan Snap SMS Poll was conducted in mid-March (March 15, 2017) in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry with a cross-section of 947 Australians aged 18+. Respondents were asked: “If you had the option, would you travel in a driverless car?”

Driverless cars might be regarded as a technology of the near-future, but Australians are ready for so-called autonomous vehicles RIGHT NOW.

The majority (51%) of Australian men say they would travel in a driverless car now, compared to 41% of women, a total of 46% of all Australians according to a snap poll conducted by Roy Morgan Research.

And this new preparedness for the driverless era is widespread across age groups – the majority of all age profiles 50yrs and under are ready for autonomous vehicles.

Michele Levine, Roy Morgan CEO, says the growing acceptance of driverless cars represents a profound shift in the way Australians view their future mobility.

“The closure of Australia’s automotive manufacturing industry this year in many ways heralds a shift from the old guard to the new world of mobility.

“This is particularly for younger Australians who increasingly congregate in inner urban where car-sharing services and Uber have changed the way Australians view their cars.

“The days when younger Australians argued over the merits of a Holden or a Ford, epitomised by the Bathurst 1000, are clearly long past as the simple utility of a vehicle able to get someone from A to B, or C, or D, or F, G, or wherever, are far more important than showing off a new factory model V8.

“Autonomous vehicles have been a reality for almost 10 years and we are all catching up.

“And many Australians are ready now.”

Finding No. 7209 – This special Roy Morgan Snap SMS Poll was conducted in mid-March (March 15, 2017) in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry with a cross-section of 947 Australians aged 18+. Respondents were asked: “If you had the option, would you travel in a driverless car?”


Roy Morgan Snap SMS Poll: Would you travel in a driverless car?

Australians 18+: Yes (46%) cf. no (54%).

Analysis by Gender

  • Men: Yes (51%) cf. no (49%).
  • Women: Yes (41%) cf. no (59%);

Analysis by Age

  • 18-24yr olds: Yes (83%) cf. no (17%);
  • 25-34yr olds: Yes (58%) cf. no (42%);
  • 35-49yr olds: Yes (52%) cf. no (48%);
  • 50-64yr olds: Yes (38%) cf. no (62%);
  • 65+yr olds: Yes (27%) cf. no (73%).

Analysis by State

  • New South Wales: Yes (49%) cf. no (51%);
  • Victoria: Yes (43%) cf. no (57%);
  • Queensland: Yes (45%) cf. no (55%);
  • Western Australia: Yes (48%) cf. no (52%);
  • South Australia: Yes (46%) cf. no (54%);
  • Tasmania: Yes (34%) cf. no (66%).

Analysis by Capital City/ Country Regions

  • Capital City: Yes (48%) cf. no (52%);
  • Country: Yes (42%) cf. no (58%).

Analysis by Socio-Economic Status

  • AB: Yes (51%) cf. no (49%);
  • C: Yes (43%) cf. no (57%);
  • D: Yes (47%) cf. no (53%);
  • E: Yes (39%) cf. no (61%);
  • FG: Yes (43%) cf. no (57%).


Results analysed by Roy Morgan Helix Personas are available on a subscription basis.
www.HelixPersonas.com.au.

Click here to see the key findings of the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.


For further information:

Contact

Office

Mobile

Michele Levine:       

+61 3 9224 5215  

+61 411 129 093


Question:
Australians were asked: “Would you buy a car entirely online without going through the traditional dealership process?” (March 15, 2017):

Total

Gender

Age

Men

Women

18-24

25-34

35-49

50-64

65+

%

%

%

%

%

%

%

%

Yes

46

51

41

83

58

52

38

27

No

54

49

59

17

42

48

62

73

Total

100

100

100

100

100

100

100

100

 

 

State

Region

Total

NSW

VIC

QLD

WA

SA

TAS

City

Country

%

%

%

%

%

%

%

%

%

Yes

46

49

43

45

48

46

34

48

42

No

54

51

57

55

52

54

66

52

58

Total

100

100

100

100

100

100

100

100

100

 

 

Socio-Economic Quintile

Total

AB

C

D

E

FG

%

%

%

%

%

%

Yes

46

51

43

47

39

43

No

54

49

57

53

61

57

Total

100

100

100

100

100

100


Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

1,000

±3.2

±2.7

±1.9

±1.4