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Update from Michele Levine on the Coronavirus COVID-19 and activities at Roy Morgan

The latest on the coronavirus COVID-19 and activities at Roy Morgan
I am writing to keep you informed about Roy Morgan’s activities within the constantly changing Coronavirus (COVID 19) situation. Like you, we at Roy Morgan are focused on the health and well-being of our families, employees and communities.

Roy Morgan is also committed to providing continued service to you, our clients. We are working hard and do not anticipate any disruptions to our client service.  All Roy Morgan client service staff are able to work remotely within a secure corporate environment.

Roy Morgan interviewed face-to-face this weekend (March 14/15, 2020), however from this point forward face-to-face interviewing is being suspended to comply with social distancing provisions and will be conducted using methods including telephone and online interviewing techniques as needed to ensure safety, health and well-being of interviewers, respondents and the public.

Roy Morgan is committed to providing the critical information about the Australian peoples’ attitudes and behavior over this difficult and complex time. Our surveys on the impacts on businesses from the coronavirus COVID-19 and associated challenges will continue to be published and will be available on our website. If you have specific questions you would like to ask the population or businesses, Roy Morgan is running daily snap polls so please contact us. 

We are also engaging strategically with business leaders across many industries, as they make decisions about their day-to day activities and about how they retain the value of their brand and ensure a speedy recovery after the pandemic. We would be pleased to have similar discussions with you. 

I would like to take this opportunity to thank you all for working with us and wish you all the very best for your business and family over this challenging time.

Warm regards,

Michele Levine
Chief Executive Officer, Roy Morgan



About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

1,000

±3.0

±2.7

±1.9

±1.3

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2