ING and Bendigo Bank have highest banking customer satisfaction for home loan customers as COVID-19 strikes
New financial data from Roy Morgan shows ING with the highest banking customer satisfaction among home loan customers (87.0%) in April ahead of the Bendigo Bank on 86.3%.
The data is the first to measure home loan customer satisfaction for the banks after COVID-19 hit Australia in mid-March. Since then banks have offered significant support to their home loan customers including reducing repayment amounts and home loan deferments, accessing funds in redraw and offset facilities, decreasing the standard variable home loan rates and more.
These actions appear to be paying off with the customer satisfaction ratings of home loan banking customers increasing for a majority of six out of the 11 banks measured compared to a year ago.
Behind the two leaders is ME Bank with a home loan customer satisfaction rating of 85.3% in third place followed by Bank SA (83.8%), Bankwest (82%), CBA (77.8%), Suncorp (75.9%), Westpac (75.1%), NAB (74.3%), St George (71.8%) and ANZ (71.2%).
CBA enjoys the highest home loan customer satisfaction of any of the big four banks, with a rating of 77.8%. Total home loan customer satisfaction with the big four banks is 75.1%.
The biggest increases in customer satisfaction from a year ago have been for Bank SA (up 9.8% points), CBA (up 6.1% points), Westpac (up 4.2% points) and Bankwest (up 3.4% points).
These latest banking satisfaction ratings have been obtained from the Roy Morgan Single Source survey, derived from in-depth interviews with over 50,000 Australians each year.
Roy Morgan CEO Michele Levine says the increases in bank satisfaction compared to a year ago indicate Australia’s banks have responded well to the hardship caused by the COVID-19 pandemic:
Customer satisfaction ratings of home loan banking customers: April 2019 cf. April 2020
Source: Roy Morgan Single Source Australia, Nov. 2018- Apr. 2019, n = 30,072, Nov. 2019-Apr. 2020, n = 26,646. Base: Australians aged 14+.
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Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
