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three-silly-looking-young-people-with-burgers

Boutique burgers and fancy fowl: the hipsterisation of fast food

Source: Roy Morgan Single Source (Australia), Oct 2011-Sept 2012 (n=21,026) and Oct 2015-Sept 2016 (n=14,416), except for *Grill’d, measured from Oct 2014-Sept 2015 (n=15,668). Base: Australians 14+. (NB: red = increased visitation) ‘Visit’ includes eating in, taking away, and/or placing an order. **NB: Roy Morgan ‘Generations’ definitions: Pre-Boomers — Born pre-1946; Baby Boomers — born 1946-1960; Generation X — born 1961-1975; Generation Y — born 1976-1990; Generation Z — born 1991-2005.
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xtra

How Optus Xtra could become an advertiser’s dream

Source: Roy Morgan Single Source, October 2015 to September 2016, sample = 3,113 smartphone owners 14+ who agree, “I'd be interested in receiving ads on my mobile phone if this reduced my phone bill”.
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ANZ-Roy Morgan New Zealand Consumer Confidence Rating - December 2016 - 124.5

ANZ-Roy Morgan New Zealand Consumer Confidence - Boxing On in December at 124.5

Consumer sentiment eased in December but the economic signals remain healthy. Strong levels of confidence flag a continuation of solid growth across the economy. Last month’s earthquake doesn’t appear to have had a material impact. Wellington is the most upbeat region.
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Most Important Problems Facing New Zealand - October 2016

New Prime Minister Bill English must find a solution to New Zealand’s growing ‘Housing Crisis’ – the largest problem facing New Zealanders in late 2016

In New Zealand, a cross-section of 1,001 men and women aged 14 or over were interviewed by telephone in October 2016. Respondents were asked: “Firstly, what do you think is the most important problem facing the World today?” and “What do you think is the most important problem facing New Zealand today?”
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masters-store-majura-park

Masters Home Improvement never a threat

Source: Roy Morgan Single Source (Australia), November2015-October 2016, n=14,395 (8,748 of whom shopped at a hardware store) Base: Australians 14+
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Top Travel Sites

Australia - March 2015 Website visitors 14+
  • Qantas

    2,543,000
  • Booking.com

    1,844,000
  • Virgin Australia

    1,821,000
  • Tripadvisor

    1,749,000
  • Jetstar

    1,612,000

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Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

— Australian Tourism Authority —

Top sites via Mobile or Tablet

Australia - March 2015 Australians 14+
  • Google Search

    11,168,000
  • Facebook

    9,862,000
  • YouTube

    7,707,000
  • Google Maps

    6,257,000
  • Hotmail/Live/Outlook.com

    3,999,000

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