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12.7 million Australians use streaming music services

12.7 million Australians use streaming music services

Source: Roy Morgan Single Source: April 2016 – March 2020, n=average of 50,078 per year.
Base: Australians aged 14+. Note: These figures are not derived from cookies, device counts, impressions or clicks.
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TikTok

Over 1.6 million Australians already using TikTok

Source 1: Roy Morgan Single Source, July – December 2019, n=6,816. Base: Australians aged 14+. Source 2: Roy Morgan Young Australians Survey, July – December 2019, n= 1,047. Base: Young Australians aged 6-13 years old. *Generations: Pre-Boomers (born before 1946), Baby Boomers (born 1946-60), Generation X (born 1961-75), Millennials (born 1976-90), Generation Z (born 1991-2005), Generation Alpha (born since 2006). 
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Magazine Readership Australia

Magazine readership increases to over 15.2 million

These are the latest findings from the Roy Morgan Single Source survey derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.
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Mobile banking apps linked to high customer satisfaction

Mobile banking apps linked to high customer satisfaction

Source: Roy Morgan Single Source (Australia). Six months ended September 2019, n = 24,557. Base: Australians 14+. 1. Using an app on a mobile phone or tablet. 2. Using an institution’s website 3. Includes banks not shown as well as Building Societies and Credit Unions.
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Top Travel Sites

Australia - March 2020 Australians 14+
  • qantas.com.au (Qantas)

    3,277,000
  • tripadvisor.com.au

    3,132,000
  • booking.com

    2,864,000
  • jetstar.com.au (Jetstar)

    1,627,000
  • virginaustralia.com.au (Virgin Australia)

    1,615,000

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Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

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Top apps via Mobile or Tablet

Australia - March 2020 Australians 14+
  • Facebook

    11,227,000
  • Facebook Messenger

    9,980,000
  • Google Maps

    9,699,000
  • YouTube

    8,803,000
  • Google Search

    8,022,000

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