Discover where the market is heading and where to find intending buyers

Roy Morgan’s Automotive research sets the industry standard for data on consumer car ownership, buying intentions and attitudes.

Drawn from our world-leading Single Source, our Automotive research contains complete data on:

  • Intentions to buy new vehicles and considerations
  • Current vehicle ownership
  • Vehicle purchase considerations and satisfaction
  • Internet usage of vehicle sites
  • Brand awareness and recall
  • Image perceptions of vehicle makes and models

Automotive Industry Subscriptions

No other market research tool can help you compete more aggressively.

Subscribe to Roy Morgan Research to receive comprehensive, up-to-date consumer research in an accessible, practical and flexible database.

Used with our ASTEROID software platform, you can re-cut and re-analyse the data to suit any business or marketing needs as they arise.

Our specialist industry analysts train your staff and conduct workshops to ensure that you can extract the maximum benefit from the data.

Contact us to discover the full potential of a Roy Morgan Research subscription in our Automotive Data Guide.

Ready-made reports and profiles

Automotive Reports

Our Automotive Currency Report,  Leading Indicators on Car Buying Intention Reports and Consumer Profiles equip key decision-makers with the most accurate and relevant information, to ensure early identification of growth opportunities, competitor movement, ROI measurement, marketing effectiveness measurement and overall brand performance alongside competitors.

Automotive Consumer Profiles

A Consumer Profile for your brand is already available to download.

Consumer Profiles provide a clear, complete picture of your target market’s demographics, lifestyle, media habits, brand awareness, purchase intentions, satisfaction levels and values.