Magazine Cross-Platform Audience, 12 months to December 2019

Cross-Platform Audience is the number of Australians who have read or accessed individual magazine content via print, web or app.

Print
Digital
(web or app)
Total Cross-Platform Audience
(print, web or app)
Dec Dec Dec Dec Dec Dec
% change in
 Total Cross- Platform Audience
2018 2019 2018 2019 2018 2019
Publication Platforms ('000s) ('000s) ('000s) ('000s) ('000s) ('000s)
(unweighted)   50,853 50,422 50,853 50,422 50,853 50,422  
(Popn '000)   20,479 20,827 20,479 20,827 20,479 20,827  
TOTAL Magazines ** TOTAL print, TOTAL app, TOTAL web 13,600 13,087 6,663 7,458 15,736 15,644 -0.6%
4X4 Australia 4X4 print, 4X4 app, WhichCar web 149 130 365 615 499 729 46.1%
Australian Geographic Aust Geo print, AG app, AG web 620 644 235 359 824 952 15.5%
Australian Gourmet Traveller Gourmet Traveller print, GT app, GT web 170 249 261 277 409 507 24.1%
Belle Belle print, Homes to Love web 102 115 219 328 319 443 38.7%
Better Homes & Gardens BH&G print, BH&G app, BH&G web 1,566 1,698 347 421 1,801 2,023 12.3%
Country Style Country Style print, Homes to Love web 266 209   328   531  
Elle Elle print, Elle app, Elle web 127 200 260 257 370 430 16.1%
Empire Empire print, Now to Love web 181 133   1,315   1,438  
Frankie Frankie print, Frankie web 309 337 50 54 339 379 11.8%
Girlfriend Girlfriend print, Girlfriend web 153 142 103 100 240 227 -5.5%
Good Health Good Health print, Now to Love web 286 242 1,058 1,315 1,313 1,550 18.1%
Harper's Bazaar Harper's print, Harper's web 146 175 206 167 340 339 -0.3%
Healthy Food Guide Healthy Food Guide print, HFG web 246 283 128 89 355 363 2.3%
Home Beautiful Home Beaut. print, HB. app, HB web 342 310 119 91 447 396 -11.4%
House & Garden H&G print, Homes to Love web 530 474 219 328 736 784 6.5%
Inside Out Inside Out print, Homes to Love web 116 105   328   430  
Marie Claire Marie Claire print, MC app, MC web 268 331 96 125 348 444 27.6%
Men's Health Men's Health print, MH app, MH web 312 286 180 195 476 467 -1.9%
Motor Motor print, Motor app, WhichCar web 122 126 360 615 465 723 55.5%
National Geographic NatGeo print, Nat G. app, Nat G. web 1,279 1,250 345 428 1,559 1,580 1.3%
New Idea* New Idea print, NI app, NI web 992 785 163 354 1,123 1,107 -1.4%
NW* NW print, NW app, Now to Love web 159 120 307 388 458 504 10.0%
OK* OK print, Now to Love web 153 101 307 388 450 479 6.4%
Open Road Open Road print, O.R app, O.R web 1,012 921 71 95 1,043 971 -6.9%
Prevention Prevention print, Prevention web 87 76 35 39 118 112 -5.1%
Reader's Digest Reader's Digest print, Reader's D. web 415 418 100 165 502 563 12.2%
Real Living Real Living print, Homes to Love web 100 108 219 328 314 435 38.5%
Street Machine Street M. print, SM app, WhichCar web 238 203 362 614 567 795 40.2%
Super Food Ideas Super Food Ideas print, SFI app, SFI web 437 589 100 45 528 621 17.6%
Take 5 (weekly)* Take 5 print, Now to Love web 497 495 307 388 777 852 9.7%
Take 5 Bumper Monthly Take 5 Bumper print, Now to Love web 692 590   1,315   1,828  
Taste.com.au Taste print, Taste app, Taste web 649 589 2,794 2,721 3,233 3,149 -2.6%
That's Life* That's Life print, That's Life web 599 475 84 56 646 508 -21.4%
The Monthly The Monthly print, TM app, TM web 138 162 122 142 210 254 21.0%
Time Magazine* Time print, Time web 306 245 152 157 444 375 -15.5%
TV Week* TV Week print, Now to Love web 378 264 307 388 669 641 -4.2%
TV Week Close Up TV Week Close Up print, Now to Love web   123   1,315   1,426  
Unique Cars UC print, UC app, TradeUniqueCars web 193 157 100 107 289 256 -11.4%
Vogue Vogue print, Vog. app, Vog. web 397 406 237 238 601 625 4.0%
Wheels Wheels print, Whl. app, WhichCar. web 243 181 362 623 568 774 36.3%
Who* Who print, Who app, Who web 274 219 90 173 345 386 11.9%
Woman's Day* WD print, WD app, Now to Love web 1,169 860 312 388 1,419 1,219 -14.1%
Women's Health Women's H .print, WH app, WH web 306 281 143 151 442 418 -5.4%
Women's Weekly AWW print, AWW app, Now to Love web 1,570 1,398 1,064 1,316 2,496 2,569 2.9%

Print is average issue readership; digital is website visitation and app usage in an average 4 weeks, except for weekly titles which are in an average 7 days (denoted by*). ** TOTAL Magazines includes all magazines, including those with no website.