Newspaper Cross-Platform Audience, 12 months to March 2018

Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app.

  Print
Digital 
(web or app)
Total Cross-Platform Audience 
(print, web or app)

Mar Mar Mar Mar Mar Mar
% change in
Total Cross- 
Platform Audience

2017 2018 2017 2018 2017 2018
Publication ('000s) ('000s) ('000s) ('000s) ('000s) ('000s)
(unweighted) 50,002 50,014 50,002 50,014 50,002 50,014  
(Popn '000) 19,851 20,198 19,851 20,198 19,851 20,198  
TOTAL Newspapers** 12,104 11,534 10,197 11,605 15,556 16,056 3.2%
Adelaide Advertiser 644 546 688 706 1,130 1,063 -5.9%
Canberra Times 102 99 462 382 538 452 -16.0%
Courier-Mail 1,049 948 1,278 1,338 2,064 2,033 -1.5%
Daily Telegraph 1,410 1,325 2,228 2,396 3,298 3,301 0.1%
Financial Review 426 392 1,199 1,103 1,481 1,404 -5.2%
Herald Sun 1,555 1,491 2,006 1,948 3,110 2,982 -4.1%
Mercury 112 106 130 117 218 205 -6.0%
Newcastle Herald 150 168 154 153 281 289 2.8%
Sunday Times 366 334 813 746 1,058 983 -7.1%
Sydney Morning Herald 1,098 1,051 3,638 3,801 4,243 4,269 0.6%
The Age 946 926 2,355 2,647 2,797 3,102 10.9%
The Australian 934 858 1,769 1,971 2,470 2,585 4.7%
The Saturday Paper 112 110 109 125 208 211 1.4%
Weekly Times 267 259 48 44 307 301 -2.0%
West Australian 733 669 654 542 1,175 1,071 -8.9%

Print is net readership in an average 7 days; digital is net website visitation and app usage in an average 7 days.