Newspaper Inserted Magazine Summary - March 2020
Newspaper Inserted Magazines: Readership of Boss, The Deal and SA Weekend increases
Three newspaper inserted magazines have managed to increase their readership over the last year despite broader industry trends led by the AFR’s Boss Magazine which increased its readership by 7.8 per cent to 166,000.
Also increasing its readership was The Deal magazine for which readership increased 4.4 per cent to 71,000 and SA Weekend now with 232,000 readers, up 0.9 per cent.
However, although down 18.4 per cent, Good Weekend clearly remains Australia's most widely read newspaper inserted magazine with print readership of 821,000. Real estate focused magazine Domain is the second most widely read with a readership of 664,000, down 8.4 per cent.
The Weekend Australian magazine is again the third most widely read newspaper inserted magazine with a readership of 533,000, down 8.9 per cent on a year ago, ahead of Stellar magazine read by 454,000, down a significant 31.3 per cent on a year ago. Sunday Life is the fifth most widely read newspaper inserted magazine with a readership of 436,000, down 29.8 per cent.
Top Newspaper Inserted Magazines – Ranked by Print Readership*
|
Publication
|
Mar 2019
|
Mar 2020
|
% Change
|
|
|
‘000s
|
‘000s
|
%
|
|
Good Weekend (NSW/Vic)
|
1,006
|
821
|
-18.4%
|
|
Domain (NSW/Vic)
|
725
|
664
|
-8.4%
|
|
Weekend Australian Magazine
|
585
|
533
|
-8.9%
|
|
Stellar (NSW/Vic)
|
661
|
454
|
-31.3%
|
|
Sunday Life (NSW/Vic)
|
621
|
436
|
-29.8%
|
|
Sunday Telegraph TV Guide (NSW)
|
504
|
365
|
-27.6%
|
*Print readership is average issue readership.