Australian Newspaper Inserted Magazines Readership, 12 months to March 2020

Magazines Readership Readership
% of Population 14+ ('000s)
March 2019 March 2020 Gain/Loss March 2019 March 2020 % Change
Wish 0.6 0.6 0.0 125 121 -3.2
The Deal 0.3 0.3 0.0 68 71 4.4
Weekend Australian Magazine 2.8 2.6 -0.2 585 533 -8.9
Financial Review Magazine 2.0 1.3 -0.7 406 270 -33.5
Boss 0.8 0.8 0.0 154 166 7.8
Good Weekend (NSW/Vic) 4.9 3.9 -1.0 1,006 821 -18.4
Domain (NSW/Vic) 3.5 3.2 -0.3 725 664 -8.4
Sunday Life (NSW/Vic) 3.0 2.1 -0.9 621 436 -29.8
Stellar (NSW/Vic) 3.2 2.2 -1.0 661 454 -31.3
Sunday Telegraph TV Guide (NSW) 2.4 1.7 -0.7 504 365 -27.6
Sunday Herald Sun Screen (Vic) 1.9 1.4 -0.5 389 295 -24.2
Qweekend (Qld) 1.3 1.0 -0.3 267 205 -23.2
Sunday Mail TV Guide (Qld) 1.7 1.3 -0.4 357 265 -25.8
Gold Coast Eye (Qld) 0.2 0.1 -0.1 33 19 -42.4
Sunday Mail TV Guide (SA) 1.2 1.0 -0.2 242 217 -10.3
SA Weekend 1.1 1.1 0.0 230 232 0.9
Sunday Times Guide (WA) 1.1 0.8 -0.3 227 160 -29.5
STM - Sunday Times Magazine (WA) 1.2 0.8 -0.4 238 167 -29.8
Seven Days (WA) 1.3 1.1 -0.2 272 226 -16.9
West Weekend (WA) 1.4 1.2 -0.2 293 250 -14.7


Newspaper Inserted Magazine Summary - March 2020


Newspaper Inserted Magazines: Readership of Boss, The Deal and SA Weekend increases

Three newspaper inserted magazines have managed to increase their readership over the last year despite broader industry trends led by the AFR’s Boss Magazine which increased its readership by 7.8 per cent to 166,000.

Also increasing its readership was The Deal magazine for which readership increased 4.4 per cent to 71,000 and SA Weekend now with 232,000 readers, up 0.9 per cent.

However, although down 18.4 per cent, Good Weekend clearly remains Australia's most widely read newspaper inserted magazine with print readership of 821,000. Real estate focused magazine Domain is the second most widely read with a readership of 664,000, down 8.4 per cent.

The Weekend Australian magazine is again the third most widely read newspaper inserted magazine with a readership of 533,000, down 8.9 per cent on a year ago, ahead of Stellar magazine read by 454,000, down a significant 31.3 per cent on a year ago. Sunday Life is the fifth most widely read newspaper inserted magazine with a readership of 436,000, down 29.8 per cent.


Top Newspaper Inserted Magazines – Ranked by Print Readership*

Publication

Mar 2019

Mar 2020

% Change

‘000s

‘000s

%

Good Weekend (NSW/Vic)

1,006

821

-18.4%

Domain (NSW/Vic)

725

664

-8.4%

Weekend Australian Magazine

585

533

-8.9%

Stellar (NSW/Vic)

661

454

-31.3%

Sunday Life (NSW/Vic)

621

436

-29.8%

Sunday Telegraph TV Guide (NSW)

504

365

-27.6%

*Print readership is average issue readership.