Australian Magazine Readership, 12 months to December 2021

The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.

This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.

These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.

The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.


Magazines Readership Readership
% of Population 14+ ('000s)
Dec
2020
Dec
2021
Gain/Loss Dec
2020
Dec
2021
% Change
4X4 Australia 1.0 1.3 0.3 203 278 36.9
AFL Record - 0.9 - - 187 -
APC 0.5 0.3 -0.2 98 71 -27.6
Australian Country 0.5 0.3 -0.2 108 71 -34.3
Australian Geographic 2.2 2.3 0.1 473 486 2.7
Australian Golf Digest 0.4 0.8 0.4 79 173 119.0
Australian Gourmet Traveller 1.0 0.9 -0.1 208 188 -9.6
Australian Motorcycle News 0.4 0.5 0.1 85 102 20.0
Australian Traveller 0.5 0.7 0.2 99 141 42.4
Backyard & Outdoor Living 0.3 0.3 0.0 70 67 -4.3
Belle 0.6 0.6 0.0 122 130 6.6
Better Homes and Gardens 7.5 7.7 0.2 1,578 1,621 2.7
Big Issue 1.0 1.1 0.1 206 240 16.5
Bunnings Magazine 6.7 7.1 0.4 1,422 1,499 5.4
Coles Magazine 22.2 23.6 1.4 4,688 4,997 6.6
Cooking With The Australian Women's Weekly (was Women's Weekly Food) 1.1 0.4 -0.7 225 93 -58.7
Cosmos 0.2 0.5 0.3 50 112 124.0
Country Style 1.1 0.9 -0.2 229 200 -12.7
Delicious 1.6 1.3 -0.3 344 272 -20.9
Diabetic Living 0.7 0.8 0.1 143 176 23.1
Dirt Action 0.1 0.2 0.1 16 44 175.0
Eat Well 0.1 0.7 0.6 24 140 483.3
English Woman's Weekly 0.5 0.4 -0.1 112 85 -24.1
Escape Magazine - 1.0 - - 214 -
Family Circle 0.7 0.3 -0.4 141 71 -49.6
Fishing World 0.7 0.8 0.1 145 166 14.5
Foxtel Magazine 1.0 1.5 0.5 212 318 50.0
Frankie 1.2 1.1 -0.1 253 238 -5.9
Fresh Ideas 19.9 22.0 2.1 4,193 4,643 10.7
Fresh Water Fishing Aust. 0.4 0.4 0.0 83 88 6.0
Gardening Australia 2.2 2.2 0.0 454 468 3.1
Golf Australia 0.4 0.8 0.4 75 171 128.0
Gourmet Traveller Wine 0.3 0.4 0.1 69 80 15.9
Grand Designs Australia 0.6 0.7 0.1 130 146 12.3
Halliday (was Wine Companion) 0.1 0.2 0.1 26 37 42.3
Healthy Food Guide 0.9 1.0 0.1 181 205 13.3
Home Beautiful 1.3 1.7 0.4 268 349 30.2
Home Design 0.4 0.5 0.1 92 106 15.2
Homespun 0.2 0.3 0.1 37 56 51.4
Horizons (WA) 1.2 1.4 0.2 244 289 18.4
House & Garden 2.3 3.0 0.7 487 632 29.8
Inside Out 0.4 0.5 0.1 90 112 24.4
Journeys (Tas) 0.1 0.2 0.1 31 32 3.2
Just Cars 0.7 1.0 0.3 151 219 45.0
Kitchens & Bathrooms 0.4 0.4 0.0 80 84 5.0
Marie Claire 1.2 1.2 0.0 247 243 -1.6
Men's Health 0.8 1.2 0.4 160 258 61.3
MindFood 0.5 0.4 -0.1 97 93 -4.1
Money Magazine 0.8 0.9 0.1 172 201 16.9
The Monthly 0.6 0.7 0.1 120 139 15.8
Motor 0.5 0.6 0.1 104 137 31.7
National Geographic 4.1 4.3 0.2 863 920 6.6
New Idea 3.0 2.7 -0.3 630 580 -7.9
New Idea Food 0.5 0.4 -0.1 97 74 -23.7
New Idea Retro 0.6 0.6 0.0 133 118 -11.3
New Idea Royals Monthly 1.7 1.3 -0.4 367 271 -26.2
New Scientist 0.9 0.9 0.0 199 188 -5.5
Open Road (NSW) 4.3 5.5 1.2 909 1,169 28.6
Organic Gardener 0.7 0.7 0.0 154 146 -5.2
PC PowerPlay 0.3 0.4 0.1 63 81 28.6
Play Australia Magazine 0.5 0.8 0.3 98 164 67.3
Prevention 0.3 0.3 0.0 66 70 6.1
Qantas Magazine 1.4 1.4 0.0 291 292 0.3
Quilters Companion 0.1 0.3 0.2 18 69 283.3
Reader's Digest Australia 2.0 2.0 0.0 417 416 -0.2
Real Living 0.4 0.3 -0.1 86 67 -22.1
RM Williams Outback 0.9 1.3 0.4 192 271 41.1
Road Ahead (Qld) 2.5 3.2 0.7 518 668 29.0
Road Rider 0.3 0.2 -0.1 62 43 -30.6
Rolling Stone 0.6 0.9 0.3 132 191 44.7
SA Motor (SA) 1.0 1.0 0.0 201 208 3.5
Selector 0.2 0.2 0.0 38 34 -10.5
Street Machine 0.9 1.3 0.4 194 280 44.3
T Australia: The New York Times Style Magazine - 0.5 - - 112 -
Take 5 (Weekly) 2.3 2.2 -0.1 483 471 -2.5
Take 5 Bumper Monthly 2.3 2.7 0.4 492 562 14.2
Taste.com.au Magazine 2.5 3.8 1.3 535 794 48.4
That's Life! 2.3 2.3 0.0 479 479 0.0
That's Life! Mega Monthly 2.4 2.6 0.2 496 543 9.5
Time 0.9 0.9 0.0 182 182 0.0
TOTAL Motoring Club Magazines 11.6 11.5 -0.1 2,441 2,440 0.0
TV Week 1.5 1.6 0.1 316 348 10.1
Unique Cars 0.6 0.9 0.3 136 187 37.5
Vacations & Travel 0.4 0.6 0.2 79 129 63.3
Vogue Australia 1.6 1.6 0.0 331 337 1.8
Vogue Living 1.0 1.1 0.1 208 224 7.7
WellBeing 0.5 0.6 0.1 114 127 11.4
Wellbeing Wild - 0.3 - - 53 -
Wheels 0.9 1.0 0.1 193 210 8.8
Who 0.8 0.6 -0.2 168 135 -19.6
Woman's Day 3.4 3.5 0.1 722 733 1.5
Women's Health 0.9 1.1 0.2 197 230 16.8
Women's Weekly 6.1 6.1 0.0 1,289 1,291 0.2

Note: A small number of magazines were temporarily suspended during the June and September 2020 quarters.  These magazines are flagged with an asterisk (*) and do not show readership for the latest quarter, average readership is allocated instead.  The list of magazines affected in this way includes AFL Record, Big League, Qantas Magazine and Virgin Magazine.