The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.
This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.
These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.
The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.
| Magazines |
Readership |
Readership |
| % of Population 14+ |
('000s) |
|
Dec
2020
|
Dec
2021 |
Gain/Loss |
Dec
2020 |
Dec
2021 |
% Change |
| 4X4 Australia |
1.0 |
1.3 |
0.3 |
203 |
278 |
36.9 |
| AFL Record |
- |
0.9 |
- |
- |
187 |
- |
| APC |
0.5 |
0.3 |
-0.2 |
98 |
71 |
-27.6 |
| Australian Country |
0.5 |
0.3 |
-0.2 |
108 |
71 |
-34.3 |
| Australian Geographic |
2.2 |
2.3 |
0.1 |
473 |
486 |
2.7 |
| Australian Golf Digest |
0.4 |
0.8 |
0.4 |
79 |
173 |
119.0 |
| Australian Gourmet Traveller |
1.0 |
0.9 |
-0.1 |
208 |
188 |
-9.6 |
| Australian Motorcycle News |
0.4 |
0.5 |
0.1 |
85 |
102 |
20.0 |
| Australian Traveller |
0.5 |
0.7 |
0.2 |
99 |
141 |
42.4 |
| Backyard & Outdoor Living |
0.3 |
0.3 |
0.0 |
70 |
67 |
-4.3 |
| Belle |
0.6 |
0.6 |
0.0 |
122 |
130 |
6.6 |
| Better Homes and Gardens |
7.5 |
7.7 |
0.2 |
1,578 |
1,621 |
2.7 |
| Big Issue |
1.0 |
1.1 |
0.1 |
206 |
240 |
16.5 |
| Bunnings Magazine |
6.7 |
7.1 |
0.4 |
1,422 |
1,499 |
5.4 |
| Coles Magazine |
22.2 |
23.6 |
1.4 |
4,688 |
4,997 |
6.6 |
| Cooking With The Australian Women's Weekly (was Women's Weekly Food) |
1.1 |
0.4 |
-0.7 |
225 |
93 |
-58.7 |
| Cosmos |
0.2 |
0.5 |
0.3 |
50 |
112 |
124.0 |
| Country Style |
1.1 |
0.9 |
-0.2 |
229 |
200 |
-12.7 |
| Delicious |
1.6 |
1.3 |
-0.3 |
344 |
272 |
-20.9 |
| Diabetic Living |
0.7 |
0.8 |
0.1 |
143 |
176 |
23.1 |
| Dirt Action |
0.1 |
0.2 |
0.1 |
16 |
44 |
175.0 |
| Eat Well |
0.1 |
0.7 |
0.6 |
24 |
140 |
483.3 |
| English Woman's Weekly |
0.5 |
0.4 |
-0.1 |
112 |
85 |
-24.1 |
| Escape Magazine |
- |
1.0 |
- |
- |
214 |
- |
| Family Circle |
0.7 |
0.3 |
-0.4 |
141 |
71 |
-49.6 |
| Fishing World |
0.7 |
0.8 |
0.1 |
145 |
166 |
14.5 |
| Foxtel Magazine |
1.0 |
1.5 |
0.5 |
212 |
318 |
50.0 |
| Frankie |
1.2 |
1.1 |
-0.1 |
253 |
238 |
-5.9 |
| Fresh Ideas |
19.9 |
22.0 |
2.1 |
4,193 |
4,643 |
10.7 |
| Fresh Water Fishing Aust. |
0.4 |
0.4 |
0.0 |
83 |
88 |
6.0 |
| Gardening Australia |
2.2 |
2.2 |
0.0 |
454 |
468 |
3.1 |
| Golf Australia |
0.4 |
0.8 |
0.4 |
75 |
171 |
128.0 |
| Gourmet Traveller Wine |
0.3 |
0.4 |
0.1 |
69 |
80 |
15.9 |
| Grand Designs Australia |
0.6 |
0.7 |
0.1 |
130 |
146 |
12.3 |
| Halliday (was Wine Companion) |
0.1 |
0.2 |
0.1 |
26 |
37 |
42.3 |
| Healthy Food Guide |
0.9 |
1.0 |
0.1 |
181 |
205 |
13.3 |
| Home Beautiful |
1.3 |
1.7 |
0.4 |
268 |
349 |
30.2 |
| Home Design |
0.4 |
0.5 |
0.1 |
92 |
106 |
15.2 |
| Homespun |
0.2 |
0.3 |
0.1 |
37 |
56 |
51.4 |
| Horizons (WA) |
1.2 |
1.4 |
0.2 |
244 |
289 |
18.4 |
| House & Garden |
2.3 |
3.0 |
0.7 |
487 |
632 |
29.8 |
| Inside Out |
0.4 |
0.5 |
0.1 |
90 |
112 |
24.4 |
| Journeys (Tas) |
0.1 |
0.2 |
0.1 |
31 |
32 |
3.2 |
| Just Cars |
0.7 |
1.0 |
0.3 |
151 |
219 |
45.0 |
| Kitchens & Bathrooms |
0.4 |
0.4 |
0.0 |
80 |
84 |
5.0 |
| Marie Claire |
1.2 |
1.2 |
0.0 |
247 |
243 |
-1.6 |
| Men's Health |
0.8 |
1.2 |
0.4 |
160 |
258 |
61.3 |
| MindFood |
0.5 |
0.4 |
-0.1 |
97 |
93 |
-4.1 |
| Money Magazine |
0.8 |
0.9 |
0.1 |
172 |
201 |
16.9 |
| The Monthly |
0.6 |
0.7 |
0.1 |
120 |
139 |
15.8 |
| Motor |
0.5 |
0.6 |
0.1 |
104 |
137 |
31.7 |
| National Geographic |
4.1 |
4.3 |
0.2 |
863 |
920 |
6.6 |
| New Idea |
3.0 |
2.7 |
-0.3 |
630 |
580 |
-7.9 |
| New Idea Food |
0.5 |
0.4 |
-0.1 |
97 |
74 |
-23.7 |
| New Idea Retro |
0.6 |
0.6 |
0.0 |
133 |
118 |
-11.3 |
| New Idea Royals Monthly |
1.7 |
1.3 |
-0.4 |
367 |
271 |
-26.2 |
| New Scientist |
0.9 |
0.9 |
0.0 |
199 |
188 |
-5.5 |
| Open Road (NSW) |
4.3 |
5.5 |
1.2 |
909 |
1,169 |
28.6 |
| Organic Gardener |
0.7 |
0.7 |
0.0 |
154 |
146 |
-5.2 |
| PC PowerPlay |
0.3 |
0.4 |
0.1 |
63 |
81 |
28.6 |
| Play Australia Magazine |
0.5 |
0.8 |
0.3 |
98 |
164 |
67.3 |
| Prevention |
0.3 |
0.3 |
0.0 |
66 |
70 |
6.1 |
| Qantas Magazine |
1.4 |
1.4 |
0.0 |
291 |
292 |
0.3 |
| Quilters Companion |
0.1 |
0.3 |
0.2 |
18 |
69 |
283.3 |
| Reader's Digest Australia |
2.0 |
2.0 |
0.0 |
417 |
416 |
-0.2 |
| Real Living |
0.4 |
0.3 |
-0.1 |
86 |
67 |
-22.1 |
| RM Williams Outback |
0.9 |
1.3 |
0.4 |
192 |
271 |
41.1 |
| Road Ahead (Qld) |
2.5 |
3.2 |
0.7 |
518 |
668 |
29.0 |
| Road Rider |
0.3 |
0.2 |
-0.1 |
62 |
43 |
-30.6 |
| Rolling Stone |
0.6 |
0.9 |
0.3 |
132 |
191 |
44.7 |
| SA Motor (SA) |
1.0 |
1.0 |
0.0 |
201 |
208 |
3.5 |
| Selector |
0.2 |
0.2 |
0.0 |
38 |
34 |
-10.5 |
| Street Machine |
0.9 |
1.3 |
0.4 |
194 |
280 |
44.3 |
| T Australia: The New York Times Style Magazine |
- |
0.5 |
- |
- |
112 |
- |
| Take 5 (Weekly) |
2.3 |
2.2 |
-0.1 |
483 |
471 |
-2.5 |
| Take 5 Bumper Monthly |
2.3 |
2.7 |
0.4 |
492 |
562 |
14.2 |
| Taste.com.au Magazine |
2.5 |
3.8 |
1.3 |
535 |
794 |
48.4 |
| That's Life! |
2.3 |
2.3 |
0.0 |
479 |
479 |
0.0 |
| That's Life! Mega Monthly |
2.4 |
2.6 |
0.2 |
496 |
543 |
9.5 |
| Time |
0.9 |
0.9 |
0.0 |
182 |
182 |
0.0 |
| TOTAL Motoring Club Magazines |
11.6 |
11.5 |
-0.1 |
2,441 |
2,440 |
0.0 |
| TV Week |
1.5 |
1.6 |
0.1 |
316 |
348 |
10.1 |
| Unique Cars |
0.6 |
0.9 |
0.3 |
136 |
187 |
37.5 |
| Vacations & Travel |
0.4 |
0.6 |
0.2 |
79 |
129 |
63.3 |
| Vogue Australia |
1.6 |
1.6 |
0.0 |
331 |
337 |
1.8 |
| Vogue Living |
1.0 |
1.1 |
0.1 |
208 |
224 |
7.7 |
| WellBeing |
0.5 |
0.6 |
0.1 |
114 |
127 |
11.4 |
| Wellbeing Wild |
- |
0.3 |
- |
- |
53 |
- |
| Wheels |
0.9 |
1.0 |
0.1 |
193 |
210 |
8.8 |
| Who |
0.8 |
0.6 |
-0.2 |
168 |
135 |
-19.6 |
| Woman's Day |
3.4 |
3.5 |
0.1 |
722 |
733 |
1.5 |
| Women's Health |
0.9 |
1.1 |
0.2 |
197 |
230 |
16.8 |
| Women's Weekly |
6.1 |
6.1 |
0.0 |
1,289 |
1,291 |
0.2 |
Note: A small number of magazines were temporarily suspended during the June and September 2020 quarters. These magazines are flagged with an asterisk (*) and do not show readership for the latest quarter, average readership is allocated instead. The list of magazines affected in this way includes AFL Record, Big League, Qantas Magazine and Virgin Magazine.