Readership in New Zealand, 12 Months to December 2017

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2017.

Magazines

  Jan 2016 - Dec 2016 Jan 2017 - Dec 2017

Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss  Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition 224 6.0% 249 6.4% 0.4% 25
NZ Woman's Weekly 171 4.6% 198 5.1% 0.5% 27
NZ Woman's Day 328 8.7% 353 9.2% 0.5% 25
New Idea (NZ) 110 2.9% 98 2.5% -0.4% -12
Next 91 2.4% 102 2.7% 0.3% 11
That's Life 99 2.6% 82 2.1% -0.5% -17
WOMEN'S LIFESTYLE MAGAZINES
Cosmopolitan (Australian Edition) 33 0.9% 29 0.8% -0.1% -4
English Woman's Weekly 20 0.5% 16 0.4% -0.1% -4
Lucky Break 85 2.3% 56 1.5% -0.8% -29
Mindfood 124 3.3% 129 3.3% 0.0% 5
Nadia (from Oct16) 94 2.5% 95 2.5% 0.0% 1
NW 21 0.5% 18 0.5% 0.0% -3
OK! 24 0.6% 16 0.4% -0.2% -8
Simply You Living 13 0.3% 31 0.8% 0.5% 18
WOMEN'S FASHION MAGAZINES
Marie Claire (Australian Edition) 17 0.4% 21 0.5% 0.1% 4
NZ Fashion Quarterly 37 1.0% 48 1.3% 0.3% 11
Simply You 38 1.0% 37 0.9% -0.1% -1
Vogue Australia 8 0.2% 31 0.8% 0.6% 23
Bride & Groom (NZ edition) 34 0.9% 23 0.6% -0.3% -11
NZ Weddings 29 0.8% 48 1.2% 0.4% 19
HOME & GARDEN MAGAZINES
Better Homes and Gardens 71 1.9% 49 1.3% -0.6% -22
Habitat 82 2.2% 92 2.4% 0.2% 10
Home NZ 27 0.7% 36 0.9% 0.2% 9
Homestyle NZ 18 0.5% 31 0.8% 0.3% 13
Houses NZ 51 1.4% 42 1.1% -0.3% -9
NZ Gardener 125 3.3% 124 3.2% -0.1% -1
NZ House & Garden 141 3.7% 148 3.8% 0.1% 7
NZ Trends Design Series 39 1.0% 24 0.6% -0.4% -15
Urbis 17 0.5% 21 0.6% 0.1% 4
Kiwi Gardener (was Weekend Gardener) 89 2.4% 76 2.0% -0.4% -13
Your Home & Garden 81 2.2% 83 2.2% 0.0% 2
FOOD & ENTERTAINMENT MAGAZINES
Cuisine 162 4.3% 152 3.9% -0.4% -10
Delicious 17 0.4% 28 0.7% 0.3% 11
Dish 82 2.2% 101 2.6% 0.4% 19
Donna Hay 38 1.0% 55 1.4% 0.4% 17
Foodtown Magazine 80 2.1% 74 1.9% -0.2% -6
NZ Woman's Weekly Julie Le Clerc Magazine 39 1.0% 30 0.8% -0.2% -9
Recipes+ 38 1.0% 36 0.9% -0.1% -2
Taste 50 1.3% 56 1.5% 0.2% 6
HEALTH & FAMILY MAGAZINES
Healthy Food Guide 137 3.6% 121 3.1% -0.5% -16
Little Treasures 24 0.6% 16 0.4% -0.2% -8
Parenting Magazine 19 0.5% 31 0.8% 0.3% 12
Tots to Teens 37 1.0% 27 0.7% -0.3% -10
Women's Health 22 0.6% 37 1.0% 0.4% 15
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
NZ Property Investor 25 0.7% 26 0.7% 0.0% 1
Time 102 2.7% 110 2.9% 0.2% 8
University of Auckland Business Review 31 0.8% 27 0.7% -0.1% -4
Qantas 25 0.7% 14 0.4% -0.3% -11
KiaOra (Air New Zealand inflight magazine) 127 3.4% 148 3.8% 0.4% 21
MEN'S LIFESTYLE MAGAZINES
M2 13 0.4% 12 0.3% -0.1% -1
GENERAL MAGAZINES
Avenues 46 1.2% 40 1.0% -0.2% -6
Consumer 77 2.1% 65 1.7% -0.4% -12
D-Photo 16 0.4% 14 0.4% 0.0% -2
Good 33 0.9% 34 0.9% 0.0% 1
National Geographic 55 1.5% 59 1.5% 0.0% 4
NZ Geographic 55 1.5% 63 1.6% 0.1% 8
North & South 133 3.5% 111 2.9% -0.6% -22
NZ Today 16 0.4% 15 0.4% 0.0% -1
Reader's Digest 70 1.9% 73 1.9% 0.0% 3
Travel + Leisure 16 0.4% 15 0.4% 0.0% -1
Grapevine 54 1.4% 49 1.3% -0.1% -5
Mana 27 0.7% 28 0.7% 0.0% 1
Metro 62 1.7% 39 1.0% -0.7% -23
NZ Life & Leisure 78 2.1% 70 1.8% -0.3% -8
NZ Listener 242 6.4% 246 6.4% 0.0% 4
Art News NZ 33 0.9% 26 0.7% -0.2% -7
Heritage NZ 54 1.4% 51 1.3% -0.1% -3
Animals' Voice 14 0.4% 21 0.6% 0.2% 7
Wilderness 18 0.5% 11 0.3% -0.2% -7
MUSIC & MOVIE MAGAZINES
Empire 26 0.7% 16 0.4% -0.3% -10
TV MAGAZINES
SkyWatch 204 5.4% 185 4.8% -0.6% -19
TV Guide 217 5.8% 251 6.5% 0.7% 34
SPORTS MAGAZINES
NZ Horse & Pony 13 0.4% 16 0.4% 0.0% 3
NZ Outdoor 24 0.6% 18 0.5% -0.1% -6
NZ Rod & Rifle 31 0.8% 28 0.7% -0.1% -3
NZ Rugby World 30 0.8% 30 0.8% 0.0% 0
Rugby News 31 0.8% 33 0.8% 0.0% 2
MOTORING MAGAZINES
AA Directions 479 12.7% 565 14.7% 2.0% 86
Car Dealer 25 0.7% 42 1.1% 0.4% 17
Classic Driver 19 0.5% 22 0.6% 0.1% 3
Kiwi Rider 14 0.4% 11 0.3% -0.1% -3
NZ Autocar 22 0.6% 20 0.5% -0.1% -2
NZ Classic Car 35 0.9% 37 1.0% 0.1% 2
NZ Motorhomes Caravans & Destinations 10 0.3% 14 0.4% 0.1% 4
NZ Performance Car 20 0.5% 14 0.4% -0.1% -6
MOTORCYCLE, BOAT & TRUCK MAGAZINES
Boating NZ 22 0.6% 28 0.7% 0.1% 6
NZ Trucking 16 0.4% 14 0.4% 0.0% -2
FISHING MAGAZINES
Fish & Game NZ 70 1.9% 92 2.4% 0.5% 22
NZ Fishing News 39 1.0% 30 0.8% -0.2% -9
NZ Fishing World 36 0.9% 33 0.9% 0.0% -3
REAL ESTATE MAGAZINES
Property Press 151 4.0% 114 3.0% -1.0% -37
NEWSPAPER INSERT MAGAZINES
Bite (North Island) 245 6.5% 211 5.5% -1.0% -34
Canvas (North Island) 306 8.1% 302 7.8% -0.3% -4
Sunday Magazine 250 6.7% 306 7.9% 1.2% 56
View (North Island) 91 2.4% 90 2.3% -0.1% -1
Viva (North Island) 217 5.8% 194 5.0% -0.8% -23
Weekend (North Island) 253 6.7% 247 6.4% -0.3% -6
Your Weekend 215 5.7% 225 5.8% 0.1% 10



Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.

  Print Online
Total Cross-Platform Audience 
(print or online)
Publication Dec 2016 (000's) Dec 2017 (000's) Dec 2016 (000's) Dec 2017 (000's) Dec 2016 (000's) Dec 2017 (000's)
% change in
 Total Cross- Platform Audience
New Zealand Herald 890 786 1,194 1,164 1,680 1,598 -4.9%
Dominion Post 328 306 242 236 485 462 -4.7%
Northern Advocate 66 70 58 69 112 124 10.7%
Waikato Times 146 104 82 112 207 191 -7.7%
Bay of Plenty Times 87 91 70 91 143 155 8.4%
Daily Post (Rotorua) 57 29 51 33 91 60 -34.1%
Gisborne Herald 38 37 11 20 47 53 12.8%
Taranaki Daily News 77 66 55 67 106 114 7.5%
Wanganui Chronicle 48 33 35 24 67 54 -19.4%
Hawkes Bay Today 96 78 51 39 131 109 -16.8%
Manawatu Standard 71 57 51 59 114 107 -6.1%
Wairarapa Times-Age 30 29 16 19 41 43 4.9%
The Press 252 286 163 172 353 374 5.9%
Otago Daily Times 146 139 88 89 203 192 -5.4%
Nelson Mail 38 43 40 41 66 73 10.6%
Ashburton Guardian 11 23 9 8 19 26 36.8%
Timaru Herald 35 37 31 19 56 46 -17.9%
Southland Times 68 74 54 33 99 94 -5.1%
Sunday Star Times 323 340 66 81 372 405 8.9%
Sunday News 90 79 30 30 117 103 -12.0%
Print is net readership in an average 7 days. Online is net readership online in an average 7 days.

Weekly & Other Non-Daily Newspapers
Jan 2016 - Dec 2016
Readership
'000
Jan 2017 - Dec 2017
Readership
'000
Readership
Gain/Loss
'000
Buy, Sell & Exchange 18 20 2