Readership in New Zealand, 12 Months to June 2017

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2017.

Magazines

  July 2015 - June 2016 July 2016 - June 2017

Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss  Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition 242 6.5% 251 6.6% 0.1% 9
NZ Woman's Weekly 209 5.6% 169 4.4% -1.2% -40
NZ Woman's Day 384 10.4% 339 8.9% -1.5% -45
New Idea (NZ) 130 3.5% 113 3.0% -0.5% -17
Next 100 2.7% 113 3.0% 0.3% 13
That's Life 97 2.6% 83 2.2% -0.4% -14
WOMEN'S LIFESTYLE MAGAZINES
Cosmopolitan (Australian Edition) 34 0.9% 35 0.9% 0.0% 1
Lucky Break 86 2.3% 60 1.6% -0.7% -26
Mindfood 124 3.3% 132 3.5% 0.2% 8
Nadia (from Oct16) n/a n/a 101 2.7% n/a n/a
NW 19 0.5% 26 0.7% 0.2% 7
OK! 23 0.6% 24 0.6% 0.0% 1
Simply You Living 15 0.4% 28 0.7% 0.3% 13
WOMEN'S FASHION MAGAZINES
Marie Claire (Australian Edition) 16 0.4% 19 0.5% 0.1% 3
NZ Fashion Quarterly 36 1.0% 51 1.3% 0.3% 15
Simply You 31 0.8% 45 1.2% 0.4% 14
Vogue Australia 10 0.3% 24 0.6% 0.3% 14
Bride & Groom (NZ edition) 24 0.6% 38 1.0% 0.4% 14
NZ Weddings 27 0.7% 46 1.2% 0.5% 19
YOUTH MAGAZINES
Girlfriend 18 0.5% 20 0.5% 0.0% 2
HOME & GARDEN MAGAZINES
Better Homes and Gardens 66 1.8% 56 1.5% -0.3% -10
Habitat 79 2.1% 81 2.1% 0.0% 2
Home NZ 17 0.5% 40 1.0% 0.5% 23
Homestyle NZ 19 0.5% 27 0.7% 0.2% 8
Houses NZ 27 0.7% 66 1.7% 1.0% 39
NZ Gardener 135 3.6% 132 3.5% -0.1% -3
NZ House & Garden 139 3.7% 144 3.8% 0.1% 5
NZ Trends Design Series 27 0.7% 44 1.1% 0.4% 17
Urbis 21 0.6% 20 0.5% -0.1% -1
Kiwi Gardener (was Weekend Gardener) 70 1.9% 106 2.8% 0.9% 36
Your Home & Garden 78 2.1% 88 2.3% 0.2% 10
FOOD & ENTERTAINMENT MAGAZINES
Cuisine 169 4.5% 171 4.5% 0.0% 2
Delicious 13 0.4% 27 0.7% 0.3% 14
Dish 77 2.1% 103 2.7% 0.6% 26
Donna Hay 34 0.9% 44 1.2% 0.3% 10
Foodtown Magazine 83 2.2% 73 1.9% -0.3% -10
NZ Woman's Weekly Julie Le Clerc Magazine 33 0.9% 36 0.9% 0.0% 3
Recipes+ 29 0.8% 45 1.2% 0.4% 16
Taste 56 1.5% 59 1.6% 0.1% 3
HEALTH & FAMILY MAGAZINES
Healthy Food Guide 141 3.8% 117 3.1% -0.7% -24
Healthy Options 15 0.4% 15 0.4% 0.0% 0
Little Treasures 27 0.7% 20 0.5% -0.2% -7
NZ Good Health Choices 20 0.5% 15 0.4% -0.1% -5
Parenting Magazine 20 0.5% 25 0.6% 0.1% 5
Tots to Teens 31 0.8% 33 0.9% 0.1% 2
Women's Health 17 0.5% 38 1.0% 0.5% 21
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
Time 92 2.5% 109 2.9% 0.4% 17
Qantas 18 0.5% 21 0.6% 0.1% 3
KiaOra (Air New Zealand inflight magazine) 135 3.6% 133 3.5% -0.1% -2
MEN'S LIFESTYLE MAGAZINES
M2 15 0.4% 12 0.3% -0.1% -3
GENERAL MAGAZINES
Avenues 40 1.1% 48 1.3% 0.2% 8
Consumer 89 2.4% 68 1.8% -0.6% -21
Good 38 1.0% 22 0.6% -0.4% -16
National Geographic 68 1.8% 57 1.5% -0.3% -11
NZ Geographic 51 1.4% 65 1.7% 0.3% 14
North & South 128 3.4% 134 3.5% 0.1% 6
Reader's Digest 73 2.0% 59 1.5% -0.5% -14
Travel + Leisure 12 0.3% 18 0.5% 0.2% 6
Grapevine 65 1.8% 48 1.3% -0.5% -17
Mana 17 0.5% 38 1.0% 0.5% 21
Metro 57 1.5% 56 1.5% 0.0% -1
NZ Life & Leisure 68 1.8% 76 2.0% 0.2% 8
NZ Listener 240 6.5% 246 6.5% 0.0% 6
Art News NZ 35 0.9% 24 0.6% -0.3% -11
Heritage NZ 58 1.6% 52 1.4% -0.2% -6
Animals' Voice 10 0.3% 27 0.7% 0.4% 17
Wilderness 13 0.3% 18 0.5% 0.2% 5
TV MAGAZINES
SkyWatch 223 6.0% 190 5.0% -1.0% -33
TV Guide 230 6.2% 228 6.0% -0.2% -2
SPORTS MAGAZINES
NZ Fitness 23 0.6% 14 0.4% -0.2% -9
NZ Horse & Pony 16 0.4% 20 0.5% 0.1% 4
NZ Outdoor 19 0.5% 22 0.6% 0.1% 3
NZ Rod & Rifle 33 0.9% 34 0.9% 0.0% 1
NZ Rugby World 24 0.6% 35 0.9% 0.3% 11
Rugby News 29 0.8% 35 0.9% 0.1% 6
MOTORING MAGAZINES
AA Directions 524 14.1% 507 13.3% -0.8% -17
Car Dealer 16 0.4% 48 1.3% 0.9% 32
Kiwi Rider 16 0.4% 9 0.2% -0.2% -7
NZ Autocar 25 0.7% 19 0.5% -0.2% -6
NZ Classic Car 30 0.8% 36 0.9% 0.1% 6
NZ Motorhomes Caravans & Destinations 9 0.2% 10 0.3% 0.1% 1
NZ Performance Car 16 0.4% 17 0.4% 0.0% 1
NZV8 9 0.2% 13 0.3% 0.1% 4
BOATING & TRUCKING MAGAZINES
Boating NZ 33 0.9% 32 0.8% -0.1% -1
NZ Trucking 17 0.5% 15 0.4% -0.1% -2
FISHING MAGAZINES
Fish & Game NZ 82 2.2% 81 2.1% -0.1% -1
NZ Fishing News 42 1.1% 41 1.1% 0.0% -1
NZ Fishing World 30 0.8% 41 1.1% 0.3% 11
REAL ESTATE MAGAZINES
Property Press 164 4.4% 145 3.8% -0.6% -19
NEWSPAPER INSERT MAGAZINES
Bite (North Island) 266 7.2% 212 5.6% -1.6% -54
Canvas (North Island) 343 9.3% 307 8.1% -1.2% -36
Sunday Magazine 304 8.2% 281 7.4% -0.8% -23
View (North Island) 106 2.8% 98 2.6% -0.2% -8
Viva (North Island) 230 6.2% 199 5.2% -1.0% -31
Weekend (North Island) 252 6.8% 260 6.8% 0.0% 8
Your Weekend 241 6.5% 219 5.8% -0.7% -22

Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online

  Print Online
Total Cross-Platform Audience 
(print or online)
Publication Jun 2016 (000's) Jun 2017 (000's) Jun 2016 (000's) Jun 2017 (000's) Jun 2016 (000's) Jun 2017 (000's)
% change in
 Total Cross- Platform Audience
New Zealand Herald 951 843 1,145 1,215 1,695 1,674 -1.2%
Dominion Post 364 335 255 245 527 488 -7.4%
Northern Advocate 73 70 58 71 121 124 2.5%
Waikato Times 130 141 89 94 205 215 4.9%
Bay of Plenty Times 87 95 68 79 143 158 10.5%
Daily Post (Rotorua) 46 47 49 43 87 76 -12.6%
Gisborne Herald 42 34 14 23 48 53 10.4%
Taranaki Daily News 71 71 66 57 105 108 2.9%
Wanganui Chronicle 64 34 45 28 85 57 -32.9%
Hawkes Bay Today 95 91 35 58 122 130 6.6%
Manawatu Standard 62 65 50 59 100 115 15.0%
Wairarapa Times-Age 34 30 16 24 46 46 0.0%
The Press 283 273 172 175 373 372 -0.3%
Otago Daily Times 135 141 85 91 189 195 3.2%
Nelson Mail 46 39 31 46 65 76 16.9%
Marlborough Express 22 31 20 30 38 47 23.7%
Ashburton Guardian 14 17 6 6 19 23 21.1%
Timaru Herald 42 32 30 23 59 48 -18.6%
Southland Times 72 67 62 38 109 93 -14.7%
Sunday Star Times 369 325 63 68 410 378 -7.8%
Sunday News 72 96 22 33 93 123 32.3%

Print is net readership in an average 7 days. Online is net readership online in an average 7 days.


Weekly & Other Non-Daily Newspapers
Jul 2015 - Jun 2016
Readership
'000
Jul 2016 - Jun 2017
Readership
'000
Readership
Gain/Loss
'000
National Business Review 67 59 -8
Buy, Sell & Exchange 22 19 -3