Readership in New Zealand, 12 Months to December 2018

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2018.


Magazines

  Jan 2017 - Dec 2017 Jan 2018 - Dec 2018

Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss  Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition 249 6.4% 220 5.6% -0.8% -29
NZ Woman's Weekly 198 5.1% 140 3.6% -1.5% -58
NZ Woman's Day 353 9.2% 288 7.3% -1.9% -65
New Idea 98 2.5% 88 2.2% -0.3% -10
Next 102 2.7% 96 2.4% -0.3% -6
That's Life 82 2.1% 86 2.2% 0.1% 4
WOMEN'S LIFESTYLE MAGAZINES
Cosmopolitan (Australian Edition) 29 0.8% 20 0.5% -0.3% -9
English Woman's Weekly 16 0.4% 12 0.3% -0.1% -4
Lucky Break 56 1.5% 68 1.7% 0.2% 12
Mindfood 129 3.3% 108 2.8% -0.5% -21
Nadia 95 2.5% 69 1.8% -0.7% -26
NW 18 0.5% 16 0.4% -0.1% -2
OK! 16 0.4% 20 0.5% 0.1% 4
Simply You Living 31 0.8% 24 0.6% -0.2% -7
WOMEN'S FASHION MAGAZINES
Marie Claire (Australian Edition) 21 0.5% 13 0.3% -0.2% -8
NZ Fashion Quarterly 48 1.3% 44 1.1% -0.2% -4
Simply You 37 0.9% 37 1.0% 0.1% 0
Vogue Australia 31 0.8% 21 0.5% -0.3% -10
Bride & Groom (NZ edition) 23 0.6% 16 0.4% -0.2% -7
NZ Weddings 48 1.2% 23 0.6% -0.6% -25
HOME & GARDEN MAGAZINES
Better Homes and Gardens 49 1.3% 37 0.9% -0.4% -12
Habitat 92 2.4% 74 1.9% -0.5% -18
Home NZ 36 0.9% 43 1.1% 0.2% 7
Homestyle NZ 31 0.8% 22 0.6% -0.2% -9
Houses NZ 42 1.1% 41 1.0% -0.1% -1
NZ Gardener 124 3.2% 103 2.6% -0.6% -21
NZ House & Garden 148 3.8% 140 3.6% -0.2% -8
NZ Trends Design Series 24 0.6% 27 0.7% 0.1% 3
Urbis 21 0.6% 16 0.4% -0.2% -5
Kiwi Gardener (was Weekend Gardener) (revised Jul17) 76 2.0% 29 0.7% -1.3% -47
Your Home & Garden 83 2.2% 77 2.0% -0.2% -6
FOOD & ENTERTAINMENT MAGAZINES
Cuisine 152 3.9% 119 3.0% -0.9% -33
Delicious 28 0.7% 12 0.3% -0.4% -16
Dish 101 2.6% 68 1.7% -0.9% -33
Donna Hay 55 1.4% 21 0.5% -0.9% -34
Food 74 1.9% 59 1.5% -0.4% -15
NZ Woman's Weekly Julie Le Clerc Magazine 30 0.8% 19 0.5% -0.3% -11
Taste 56 1.5% 78 2.0% 0.5% 22
HEALTH & FAMILY MAGAZINES
Healthy Food Guide 121 3.1% 92 2.3% -0.8% -29
Tots to Teens 27 0.7% 22 0.6% -0.1% -5
Women's Health 37 1.0% 26 0.7% -0.3% -11
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
NZ Property Investor 26 0.7% 21 0.5% -0.2% -5
Time 110 2.9% 98 2.5% -0.4% -12
University of Auckland Business Review 27 0.7% 26 0.6% -0.1% -1
Qantas 14 0.4% 13 0.3% -0.1% -1
KiaOra (Air New Zealand inflight magazine) 148 3.8% 124 3.1% -0.7% -24
MEN'S LIFESTYLE MAGAZINES
M2 12 0.3% 13 0.3% 0.0% 1
GENERAL MAGAZINES
Avenues 40 1.0% 36 0.9% -0.1% -4
Consumer 65 1.7% 78 2.0% 0.3% 13
D-Photo 14 0.4% 19 0.5% 0.1% 5
Good 34 0.9% 15 0.4% -0.5% -19
National Geographic 59 1.5% 53 1.3% -0.2% -6
NZ Geographic 63 1.6% 65 1.7% 0.1% 2
North & South 111 2.9% 105 2.7% -0.2% -6
NZ Today 15 0.4% 16 0.4% 0.0% 1
Reader's Digest 73 1.9% 59 1.5% -0.4% -14
Grapevine 49 1.3% 40 1.0% -0.3% -9
Metro 39 1.0% 64 1.6% 0.6% 25
NZ Life & Leisure 70 1.8% 75 1.9% 0.1% 5
New Zealand Listener 246 6.4% 241 6.1% -0.3% -5
Art News NZ 26 0.7% 27 0.7% 0.0% 1
Heritage NZ 51 1.3% 60 1.5% 0.2% 9
Animals' Voice 21 0.6% 16 0.4% -0.2% -5
Wilderness 11 0.3% 22 0.6% 0.3% 11
The Shed (from Oct17) 12 0.3% 19 0.5% 0.2% 7
MUSIC & MOVIE MAGAZINES
Empire 16 0.4% 17 0.4% 0.0% 1
TV MAGAZINES
SkyWatch 185 4.8% 137 3.5% -1.3% -48
TV Guide 251 6.5% 204 5.2% -1.3% -47
SPORTS MAGAZINES
NZ Horse & Pony 16 0.4% 17 0.4% 0.0% 1
NZ Outdoor Hunting 18 0.5% 41 1.0% 0.5% 23
NZ Rod & Rifle 28 0.7% 26 0.7% 0.0% -2
NZ Rugby World 30 0.8% 41 1.1% 0.3% 11
Rugby News 33 0.8% 29 0.7% -0.1% -4
MOTORING MAGAZINES
AA Directions 565 14.7% 472 12.0% -2.7% -93
Classic Driver 22 0.6% 14 0.4% -0.2% -8
Kiwi Rider 11 0.3% 9 0.2% -0.1% -2
NZ Autocar 20 0.5% 20 0.5% 0.0% 0
NZ Classic Car 37 1.0% 41 1.0% 0.0% 4
NZ Motorhomes Caravans & Destinations 14 0.4% 13 0.3% -0.1% -1
MOTORCYCLE, BOAT & TRUCK MAGAZINES
Boating NZ 28 0.7% 22 0.6% -0.1% -6
NZ Trucking 14 0.4% 15 0.4% 0.0% 1
FISHING MAGAZINES
Fish & Game NZ 92 2.4% 66 1.7% -0.7% -26
NZ Fishing News 30 0.8% 31 0.8% 0.0% 1
REAL ESTATE MAGAZINES
Property Press 114 3.0% 121 3.1% 0.1% 7
NEWSPAPER INSERT MAGAZINES
Bite (North Island) 211 5.5% 211 5.4% -0.1% 0
Canvas (North Island) 302 7.8% 315 8.0% 0.2% 13
Sunday Magazine 306 7.9% 229 5.8% -2.1% -77
View (North Island) 90 2.3% 92 2.3% 0.0% 2
Viva (North Island) 194 5.0% 202 5.1% 0.1% 8
Weekend (North Island) 247 6.4% 237 6.0% -0.4% -10
Your Weekend 225 5.8% 203 5.2% -0.6% -22


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.



Print Online
Total Cross-Platform Audience 
(print or online)
Publication
Dec
2017
(000's)
Dec
2018
(000's)
Dec
2017
(000's)
Dec
2018
(000's)
Dec
2017
(000's)
Dec
2018
(000's)
% change in
 Total Cross- Platform Audience
(unweighted) 6,409 6,385 6,409 6,385 6,409 6,385  
(POPN '000) 3,855 3,937 3,855 3,937 3,855 3,937  







New Zealand Herald 800 818 1,474 1,494 1,813 1,852 2.2%
Dominion Post 322 286 261 301 502 486 -3.2%
Northern Advocate 70 86 69 78 124 135 8.9%
Waikato Times 104 144 112 128 191 237 24.1%
Bay of Plenty Times 91 92 91 119 155 175 12.9%
Rotorua Daily Post 29 58 33 50 60 86 43.3%
Gisborne Herald 37 44 20 37 53 66 24.5%
Taranaki Daily News 66 56 67 84 114 113 -0.9%
Wanganui Chronicle 33 32 24 31 54 56 3.7%
Hawke's Bay Today 78 89 39 72 109 137 25.7%
Manawatu Standard 57 50 59 63 107 104 -2.8%
Wairarapa Times-Age 29 32 19 22 43 50 16.3%
The Press 286 252 172 186 374 351 -6.1%
Otago Daily Times 139 142 109 128 208 216 3.8%
Nelson Mail 43 38 41 59 73 79 8.2%
Ashburton Guardian 23 14 8 25 26 34 30.8%
Timaru Herald 37 27 19 49 46 66 43.5%
Southland Times 74 63 33 59 94 104 10.6%
Sunday Star Times 340 279 81 68 405 328 -19.0%
Sunday News 79 63 30 33 103 88 -14.6%
Print is net readership in an average 7 days. Online is net readership online in an average 7 days.


Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
  Print
Digital 
(web or app)
Total Cross-Platform Audience 
(print, web or app)

Dec 2017 (000's) Dec 2018 (000's) Dec 2017 (000's) Dec 2018 (000's) Dec 2017 (000's) Dec 2018 (000's)
% change in
 Total Cross- Platform Audience
(unweighted) 6,409 6,385 6,409 6,385 6,409 6,385
(POPN '000) 3,855 3,937 3,855 3,937 3,855 3,937







National Business Review 57 74 39 39 71 92 29.6%
New Zealand Listener 246 241 50 51 258 261 1.2%
NZ House & Garden 148 140 64 49 195 176 -9.7%
NZ Woman's Day & Now To Love (from Apr17) 334 288 62 84 371 340 -8.4%
NZ Woman's Weekly & Now To Love (from Apr17) 194 140 62 84 234 207 -11.5%