Readership in New Zealand, 12 Months to December 2015

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2015.

Magazines

  Jan 2014 - Dec 2014 Jan 2015 - Dec 2015

Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss  Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition 249 6.9% 269 7.3% 0.4% 20
NZ Woman's Weekly 269 7.4% 223 6.1% -1.3% -46
NZ Woman's Day 386 10.6% 406 11.0% 0.4% 20
New Idea (NZ) 162 4.5% 166 4.5% 0.0% 4
Next 137 3.8% 133 3.6% -0.2% -4
That's Life 108 3.0% 85 2.3% -0.7% -23
   
WOMEN'S LIFESTYLE MAGAZINES    
Cleo NZ 23 0.6% 19 0.5% -0.1% -4
Cosmopolitan (Australian Edition) 36 1.0% 43 1.2% 0.2% 7
Lucky Break 73 2.0% 66 1.8% -0.2% -7
Mindfood 117 3.2% 147 4.0% 0.8% 30
NW 41 1.1% 27 0.7% -0.4% -14
OK! 37 1.0% 29 0.8% -0.2% -8
Simply You Living 14 0.4% 18 0.5% 0.1% 4
   
WOMEN'S FASHION MAGAZINES    
Marie Claire (Australian Edition) 22 0.6% 20 0.6% 0.0% -2
NZ Fashion Quarterly 52 1.4% 47 1.3% -0.1% -5
Simply You 26 0.7% 28 0.8% 0.1% 2
Vogue Australia 23 0.6% 14 0.4% -0.2% -9
Bride & Groom (NZ edition) 36 1.0% 20 0.5% -0.5% -16
NZ Weddings 32 0.9% 22 0.6% -0.3% -10
   
YOUTH MAGAZINES    
Dolly 14 0.4% 14 0.4% 0.0% 0
Girlfriend 28 0.8% 27 0.7% -0.1% -1
   
HOME & GARDEN MAGAZINES    
Australian Home Beautiful 14 0.4% 6 0.2% -0.2% -8
Australian House & Garden 22 0.6% 7 0.2% -0.4% -15
Better Homes and Gardens 68 1.9% 59 1.6% -0.3% -9
Habitat 62 1.7% 83 2.3% 0.6% 21
Home NZ 26 0.7% 18 0.5% -0.2% -8
Homestyle NZ 24 0.7% 32 0.9% 0.2% 8
Houses NZ 34 0.9% 23 0.6% -0.3% -11
NZ Gardener 176 4.9% 137 3.7% -1.2% -39
NZ House & Garden 261 7.2% 139 3.8% -3.4% -122
NZ Trends Design Series 60 1.7% 32 0.9% -0.8% -28
Urbis 29 0.8% 28 0.8% 0.0% -1
Kiwi Gardener (was Weekend Gardener) 70 1.9% 55 1.5% -0.4% -15
Your Home & Garden 117 3.2% 77 2.1% -1.1% -40
   
FOOD & ENTERTAINMENT MAGAZINES    
Cuisine 185 5.1% 186 5.1% 0.0% 1
Delicious 23 0.6% 19 0.5% -0.1% -4
Dish 77 2.1% 78 2.1% 0.0% 1
Donna Hay 37 1.0% 27 0.7% -0.3% -10
Foodtown Magazine 95 2.6% 83 2.3% -0.3% -12
NZ Woman's Weekly Julie Le Clerc Magazine 22 0.6% 24 0.6% 0.0% 2
Recipes+ 46 1.3% 26 0.7% -0.6% -20
Taste 91 2.5% 61 1.7% -0.8% -30
   
HEALTH & FAMILY MAGAZINES    
Healthy Food Guide 193 5.3% 131 3.6% -1.7% -62
Healthy Options 17 0.5% 19 0.5% 0.0% 2
Little Treasures 35 1.0% 29 0.8% -0.2% -6
Littlies 11 0.3% 6 0.2% -0.1% -5
NZ Good Health 54 1.5% 18 0.5% -1.0% -36
Parenting Magazine 32 0.9% 22 0.6% -0.3% -10
Tots to Teens 45 1.3% 29 0.8% -0.5% -16
Women's Health 39 1.1% 21 0.6% -0.5% -18
   
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS    
Chartered Accountants Journal 22 0.6% 29 0.8% 0.2% 7
Time 43 1.2% 86 2.3% 1.1% 43
Qantas 14 0.4% 18 0.5% 0.1% 4
KiaOra (Air New Zealand inflight magazine) 157 4.3% 178 4.8% 0.5% 21
   
MEN'S LIFESTYLE MAGAZINES    
M2 14 0.4% 16 0.4% 0.0% 2
   
GENERAL MAGAZINES    
Avenues 57 1.6% 38 1.0% -0.6% -19
Consumer 92 2.5% 88 2.4% -0.1% -4
Good 36 1.0% 36 1.0% 0.0% 0
National Geographic 115 3.2% 87 2.4% -0.8% -28
NZ Geographic 69 1.9% 56 1.5% -0.4% -13
North & South 114 3.2% 120 3.3% 0.1% 6
Reader's Digest 105 2.9% 62 1.7% -1.2% -43
Travel + Leisure 23 0.6% 12 0.3% -0.3% -11
Grapevine 47 1.3% 65 1.8% 0.5% 18
Mana 22 0.6% 30 0.8% 0.2% 8
Metro 36 1.0% 53 1.4% 0.4% 17
NZ Life & Leisure 98 2.7% 74 2.0% -0.7% -24
NZ Listener 195 5.4% 264 7.2% 1.8% 69
Who 15 0.4% 11 0.3% -0.1% -4
Art News NZ 20 0.6% 34 0.9% 0.3% 14
Heritage NZ 37 1.0% 56 1.5% 0.5% 19
Animals' Voice 14 0.4% 14 0.4% 0.0% 0
Pet NZ 14 0.4% 12 0.3% -0.1% -2
Wilderness 38 1.0% 15 0.4% -0.6% -23
   
TV MAGAZINES    
SkyWatch 272 7.5% 213 5.8% -1.7% -59
TV Guide 267 7.4% 239 6.5% -0.9% -28
   
SPORTS MAGAZINES    
The Cut 15 0.4% 14 0.4% 0.0% -1
NZ Fitness 26 0.7% 24 0.6% -0.1% -2
NZ Golf Magazine 14 0.4% 19 0.5% 0.1% 5
NZ Horse & Pony 26 0.7% 21 0.6% -0.1% -5
NZ Outdoor 34 0.9% 14 0.4% -0.5% -20
NZ Rod & Rifle 47 1.3% 33 0.9% -0.4% -14
NZ Rugby World 34 0.9% 22 0.6% -0.3% -12
Rugby League Week (Australian Edition) 31 0.9% 20 0.5% -0.4% -11
Rugby News 42 1.2% 30 0.8% -0.4% -12
Sky Sport The Magazine 43 1.2% 22 0.6% -0.6% -21
   
MOTORING MAGAZINES    
AA Directions 510 14.1% 554 15.0% 0.9% 44
Car Dealer 29 0.8% 29 0.8% 0.0% 0
Kiwi Rider 18 0.5% 17 0.5% 0.0% -1
NZ Autocar 26 0.7% 21 0.6% -0.1% -5
NZ Classic Car 40 1.1% 31 0.8% -0.3% -9
NZ Hot Rod 22 0.6% 9 0.3% -0.3% -13
NZ Motorhomes Caravans & Destinations 35 1.0% 9 0.2% -0.8% -26
NZ Performance Car 49 1.4% 15 0.4% -1.0% -34
NZV8 36 1.0% 11 0.3% -0.7% -25
Street Machine 26 0.7% 4 0.1% -0.6% -22
Top Gear NZ 34 0.9% 19 0.5% -0.4% -15
   
MOTORCYCLE, BOAT & TRUCK MAGAZINES    
Boating NZ 45 1.2% 35 0.9% -0.3% -10
NZ Truck & Driver 24 0.7% 23 0.6% -0.1% -1
NZ Trucking 29 0.8% 13 0.3% -0.5% -16
   
FISHING MAGAZINES    
Fish & Game NZ 81 2.2% 79 2.2% 0.0% -2
NZ Fishing News 66 1.8% 40 1.1% -0.7% -26
NZ Fishing World 46 1.3% 29 0.8% -0.5% -17
   
REAL ESTATE MAGAZINES    
Property Press 247 6.8% 197 5.3% -1.5% -50
             
NEWSPAPER INSERT MAGAZINES            
Bite (North Island) 216 6.0% 257 7.0% 1.0% 41
Canvas (North Island) 328 9.1% 371 10.1% 1.0% 43
Sunday Magazine 299 8.3% 328 8.9% 0.6% 29
View (North Island) 124 3.4% 115 3.1% -0.3% -9
Viva (North Island) 226 6.2% 222 6.0% -0.2% -4
Weekend (North Island) 284 7.8% 264 7.2% -0.6% -20
Your Weekend 280 7.7% 277 7.5% -0.2% -3


Newspapers

Daily Newspapers Jan 2014 - Dec 2014 Readership
'000
Jan 2015 - Dec 2015 Readership
'000
Readership
Gain/Loss
'000
New Zealand Herald (M-Sa av) 616 549 -67
Dominion Post (M-Sa av) 268 256 -12
Northern Advocate (M-Sa av) 43 45 2
Waikato Times (M-Sa av) 92 78 -14
Bay of Plenty Times (M-Sa av) 46 45 -1
Daily Post (M-Sa av) 26 27 1
Gisborne Herald (M-Sa av) 24 30 6
Taranaki Daily News (M-Sa av) 49 37 -12
Wanganui Chronicle (M-Sa av) 27 32 5
Hawkes Bay Today (M-Sa av) 61 66 5
Manawatu Standard (M-Sa av) 41 38 -3
Wairarapa Times-Age (M-Sa av) 19 18 -1
The Press (M-Sa av) 212 188 -24
Otago Daily Times (M-Sa av) 101 93 -8
Nelson Mail (M-Sa av) 34 31 -3
Greymouth Star (M-Sa av) 10 12 2
Ashburton Guardian (M-Sa av) 13 10 -3
Timaru Herald (M-Sa av) 27 32 5
Southland Times (M-Sa av) 62 46 -16


Sunday Newspapers Jan 2014 - Dec 2014 Readership
'000
Jan 2015 - Dec 2015 Readership
'000
Readership
Gain/Loss
'000
Sunday Star Times 424 397 -27
Sunday News 122 77 -45
Herald on Sunday 328 325 -3


Weekly & Other Non-Daily Newspapers Jan 2014 - Dec 2014 Readership
'000
Jan 2015 - Dec 2015 Readership
'000
Readership
Gain/Loss
'000
National Business Review 54 58 4
Buy, Sell & Exchange 27 28 1