Readership in New Zealand, 12 Months to June 2020

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2020.


Magazines


July 2018 - June 2019 July 2019 - June 2020

Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss  Readership '000 Gain/Loss
  MASS WOMEN'S MAGAZINES
  Australian Women's Weekly NZ Edition (until Mar20) 200 5.0% 181 4.5% -19 -0.5%
  NZ Woman's Weekly (until Mar20) 140 3.5% 158 3.9% 18 0.4%
  NZ Woman's Day (until Mar20) 274 6.9% 212 5.3% -62 -1.6%
  New Idea 89 2.2% 51 1.3% -38 -0.9%
  Next (until Mar20) 80 2.0% 80 2.0% 0 0.0%
  That's Life 74 1.9% 77 1.9% 3 0.0%
  WOMEN'S LIFESTYLE MAGAZINES
  English Woman's Weekly 10 0.3% 16 0.4% 6 0.1%
  Lucky Break (until Mar20) 55 1.4% 71 1.8% 16 0.4%
  Mindfood 109 2.7% 108 2.7% -1 0.0%
  Nadia (from Oct16) 74 1.9% 64 1.6% -10 -0.3%
  NW 13 0.3% 12 0.3% -1 0.0%
  Simply You Living 23 0.6% 22 0.5% -1 -0.1%
  WOMEN'S FASHION MAGAZINES
  Marie Claire (Australian Edition) 16 0.4% 11 0.3% -5 -0.1%
  NZ Fashion Quarterly 48 1.2% 41 1.0% -7 -0.2%
  Simply You 31 0.8% 58 1.4% 27 0.6%
  Vogue Australia 22 0.5% 14 0.3% -8 -0.2%
  Bride & Groom (NZ edition) 11 0.3% 19 0.5% 8 0.2%
  NZ Weddings 16 0.4% 31 0.8% 15 0.4%
  Fashion (from Apr18) 28 0.7% 37 0.9% 9 0.2%
  HOME & GARDEN MAGAZINES
  Better Homes and Gardens 37 0.9% 31 0.8% -6 -0.1%
  Bunnings Magazine (from Oct19) 61 1.5%
  Habitat 56 1.4% 92 2.3% 36 0.9%
  Home NZ 34 0.9% 45 1.1% 11 0.2%
  Homestyle NZ 16 0.4% 18 0.5% 2 0.1%
  Houses NZ 35 0.9% 28 0.7% -7 -0.2%
  NZ Gardener 111 2.8% 108 2.7% -3 -0.1%
  NZ House & Garden 128 3.2% 114 2.8% -14 -0.4%
  NZ Trends Design Series 19 0.5% 14 0.3% -5 -0.2%
  Urbis 16 0.4% 11 0.3% -5 -0.1%
  Kiwi Gardener (was Weekend Gardener) (revised Jul17) 29 0.7% 29 0.7% 0 0.0%
  Your Home & Garden 81 2.0% 63 1.6% -18 -0.4%
  FOOD & ENTERTAINMENT MAGAZINES
  Cuisine 103 2.6% 126 3.2% 23 0.6%
  Delicious 16 0.4% 14 0.3% -2 -0.1%
  Dish 63 1.6% 87 2.2% 24 0.6%
  Food 59 1.5% 94 2.3% 35 0.8%
  New Zealand's Best Dining Guide (from Apr18) 18 0.4% 24 0.6% 6 0.2%
  NZ Woman's Weekly Julie Le Clerc Magazine 21 0.5% 30 0.7% 9 0.2%
  Taste 89 2.2% 53 1.3% -36 -0.9%
  HEALTH & FAMILY MAGAZINES
  Healthy Food Guide 85 2.1% 73 1.8% -12 -0.3%
  Tots to Teens 27 0.7% 22 0.5% -5 -0.2%
  Women's Health 29 0.7% 25 0.6% -4 -0.1%
  NZ Good Health Choices 16 0.4% 9 0.2% -7 -0.2%
  Ohbaby! (from Oct17) 20 0.5% 36 0.9% 16 0.4%
  BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
  NZ Property Investor 21 0.5% 19 0.5% -2 0.0%
  Time 81 2.0% 68 1.7% -13 -0.3%
  University of Auckland Business Review 23 0.6% 37 0.9% 14 0.3%
  KiaOra (Air New Zealand inflight magazine) (until Mar20) 112 2.8% 111 2.8% -1 0.0%
  GENERAL MAGAZINES
  Avenues 34 0.8% 24 0.6% -10 -0.2%
  Consumer 69 1.7% 68 1.7% -1 0.0%
  D-Photo 13 0.3% 14 0.4% 1 0.1%
  Good 17 0.4% 26 0.6% 9 0.2%
  National Geographic 52 1.3% 47 1.2% -5 -0.1%
  NZ Geographic 77 1.9% 75 1.9% -2 0.0%
  North & South (until Mar20) 102 2.6% 98 2.4% -4 -0.2%
  NZ Today 17 0.4% 11 0.3% -6 -0.1%
  Reader's Digest 64 1.6% 38 1.0% -26 -0.6%
  Grapevine 30 0.8% 32 0.8% 2 0.0%
  Metro 57 1.4% 38 1.0% -19 -0.4%
  NZ Life & Leisure 73 1.8% 77 1.9% 4 0.1%
  New Zealand Listener (until Mar20) 231 5.8% 200 5.0% -31 -0.8%
  Art News NZ 29 0.7% 25 0.6% -4 -0.1%
  Heritage NZ 61 1.5% 62 1.5% 1 0.0%
  Animals' Voice 17 0.4% 10 0.2% -7 -0.2%
  Wilderness 23 0.6% 18 0.5% -5 -0.1%
  The Shed (from Oct17) 22 0.6% 13 0.3% -9 -0.3%
  MUSIC & MOVIE MAGAZINES
  Empire 23 0.6% 17 0.4% -6 -0.2%
  TV MAGAZINES
  SkyWatch 146 3.7% 125 3.1% -21 -0.6%
  TV Guide 205 5.2% 182 4.5% -23 -0.7%
 
  SPORTS MAGAZINES
  The Cut (Golf & Leisure) 8 0.2% 13 0.3% 5 0.1%
  NZ Horse & Pony 22 0.6% 8 0.2% -14 -0.4%
  NZ Outdoor Hunting 39 1.0% 33 0.8% -6 -0.2%
  NZ Rod & Rifle 19 0.5% 22 0.6% 3 0.1%
  NZ Rugby World 32 0.8% 27 0.7% -5 -0.1%
  Rugby News 25 0.6% 34 0.9% 9 0.3%
  MOTORING MAGAZINES
  AA Directions 485 12.2% 416 10.4% -69 -1.8%
  Classic Driver 14 0.4% 10 0.2% -4 -0.2%
  NZ Autocar 22 0.6% 14 0.4% -8 -0.2%
  NZ Classic Car 38 1.0% 22 0.5% -16 -0.5%
  NZ Motorhomes Caravans & Destinations 13 0.3% 16 0.4% 3 0.1%
  MOTORCYCLE, BOAT & TRUCK MAGAZINES
  Boating NZ 14 0.4% 10 0.3% -4 -0.1%
  NZ Trucking 15 0.4% 13 0.3% -2 -0.1%
  FISHING MAGAZINES
  Fish & Game NZ 63 1.6% 41 1.0% -22 -0.6%
  NZ Fishing News 38 1.0% 21 0.5% -17 -0.5%
  REAL ESTATE MAGAZINES
  Property Press 138 3.5% 79 2.0% -59 -1.5%
  NEWSPAPER INSERT MAGAZINES
  Bite (North Island) 193 4.9% 171 4.3% -22 -0.6%
  Canvas (North Island) 298 7.5% 249 6.2% -49 -1.3%
  Sunday Magazine 227 5.7% 195 4.9% -32 -0.8%
  Viva (North Island) 195 4.9% 146 3.7% -49 -1.2%
  Weekend (North Island) 241 6.1% 180 4.5% -61 -1.6%
  Your Weekend 195 4.9% 151 3.8% -44 -1.1%


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.



Print Online
Total Cross-Platform Audience 
(print or online)
  Publication
Jun
2019
(000's)
Jun
2020
(000's)
Jun
2019
(000's)
Jun
2020
(000's)
Jun
2019
(000's)
Jun
2020
(000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,563 6,393 6,563 6,393 6,563 6,393
  (POPN '000) 3,974 4,002 3,974 4,002 3,974 4,002







  New Zealand Herald 782 674 1,545 1,537 1,885 1,844 -2.2%
  Dominion Post 297 245 309 282 485 432 -10.9%
  Northern Advocate 63 71 77 70 118 129 9.3%
  Waikato Times 145 104 140 138 250 214 -14.4%
  Bay of Plenty Times 83 73 120 112 172 155 -9.9%
  Rotorua Daily Post 52 40 60 63 87 94 8.0%
  Gisborne Herald 50 42 52 49 73 73 0.0%
  Taranaki Daily News 54 52 80 91 114 118 3.5%
  Wanganui Chronicle 31 44 34 44 56 85 51.8%
  Hawke's Bay Today 88 92 85 115 146 177 21.2%
  Manawatu Standard 44 37 63 67 98 93 -5.1%
  Wairarapa Times-Age 32 26 18 42 45 59 31.1%
  The Press 227 185 189 195 344 314 -8.7%
  Otago Daily Times 138 111 153 194 238 253 6.3%
  Nelson Mail 32 29 63 71 78 89 14.1%
  Ashburton Guardian 16 19 17 25 29 40 37.9%
  Timaru Herald 26 22 42 39 60 54 -10.0%
  Southland Times 75 49 63 72 121 101 -16.5%
  Sunday Star Times 265 217 63 69 309 273 -11.7%
  Sunday News 58 35 40 32 90 66 -26.7%

Print is net readership in an average 7 days. Digital is average website visitation and app usage (if available) in an average 7 days.


Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
  Print
Digital 
(web or app)
Total Cross-Platform Audience 
(print, web or app)

Jun
2019
(000's)
Jun
2020
(000's)
Jun
2019
(000's)
Jun
2020
(000's)
Jun
2019
(000's)
Jun
2020
(000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,563 6,393 6,563 6,393 6,563 6,393
  (POPN '000) 3,974 4,002 3,974 4,002 3,974 4,002








  AA Directions 485 416 140 152 542 481 -11.3%
  Australian Women's Weekly NZ Edition (until Mar20) 200 181 49 52 232 219 -5.6%
  Dish 63 87 70 78 117 145 23.9%
  Fish & Game NZ 63 41 47 57 101 87 -13.9%
  Habitat 56 92 34 41 82 123 50.0%
  Healthy Food Guide 85 73 58 71 127 119 -6.3%
  Kiwi Gardener 29 29 31 49 59 74 25.4%
  Mindfood 109 108 73 79 164 166 1.2%
  Nadia 74 64 45 58 106 106 0.0%
  National Business Review 69 43 42 19 90 54 -40.0%
  New Idea 89 51 27 38 106 86 -18.9%
  New Zealand Listener (until Mar20) 231 200 53 59 257 227 -11.7%
  Next (until Mar20) 80 80 42 57 115 128 11.3%
  North & South (until Mar20) 102 98 56 60 142 145 2.1%
  NZ Gardener 111 108 52 60 150 150 0.0%
  NZ House & Garden 128 114 58 55 171 154 -9.9%
  NZ Woman's Day & Now To Love (until Mar20) 274 212 84 103 324 283 -12.7%
  NZ Woman's Weekly & Now To Love (until Mar20) 140 158 84 103 208 237 13.9%
  Property Press 138 79 27 32 156 105 -32.7%
  Skywatch 146 125 66 69 193 163 -15.5%
  That's Life 74 77 21 34 87 96 10.3%
  Time 81 68 14 20 90 84 -6.7%
  TV Guide Magazine 205 182 58 63 231 219 -5.2%

Print is average issue readership.

Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.