Find out fast what your ad is really saying
Extremely fast, cost-effective ‘disaster checks’.
With SpotCheck and Competitive Set, turnaround can be as little as 24 hours! Great for clients needing a last-minute check, particularly for brand building (rather than retail-focused) communications. Also great for advertising agencies seeking to understand a category as part of a new business pitch:
- Respondents are recruited from our world-class panels to agreed segments/criteria
- Clutter reel of ads from any medium (TV, radio, print, online) embedded within a very short online survey. Respondents use the Reactor to provide second-by-second emotional reactions to the ads
- Selected diagnostic questions immediately after exposure