Australia's Most Trusted and Distrusted Telcos & Brands Revealed!

May 26 2022
Finding No. 9111
Country:

What is Aussie Broadband doing right to make it the most trusted? Most importantly, what can brands do to protect themselves from corrosive distrust?
Find out the answers to these questions and more as Roy Morgan CEO Michele Levine and social scientist Dr Ross Honeywill step you through the quarterly update on the most distrusted and trusted brands in Australia, with a special focus on Telcos.

What is Aussie Broadband doing right to make it the most trusted? Most importantly, what can brands do to protect themselves from corrosive distrust?

Find out the answers to these questions and more as Roy Morgan CEO Michele Levine and social scientist Dr Ross Honeywill step you through the quarterly update on the most distrusted and trusted brands in Australia, with a special focus on Telcos.

Using the latest data and insights from more than 60,000 respondents.

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Roy Morgan - Enquiries
Office: +61 (03) 9224 5309
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About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size	Percentage Estimate
	40%-60%	25% or 75%	10% or 90%	5% or 95%
1,000	±3.0	±2.7	±1.9	±1.3
5,000	±1.4	±1.2	±0.8	±0.6
7,500	±1.1	±1.0	±0.7	±0.5
10,000	±1.0	±0.9	±0.6	±0.4
20,000	±0.7	±0.6	±0.4	±0.3
50,000	±0.4	±0.4	±0.3	±0.2