Australian Newspaper Readership, 12 months to March 2021

The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.

This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.

These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.

The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.


  M-F M-F Sat Sat Sun Sun

Mar 2020 Mar 2021 Mar 2020 Mar 2021 Mar 2020 Mar 2021
  Newspapers R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s)
  National            
  The Australian 289 473 524 670 - -
  Aust. Financial Review 178 162 101 158 - -
  The Saturday Paper - - 119 224 - -
  NSW





  Daily Telegraph 392 453 348 495 - -
  Sydney Morning Herald 373 354 461 496 - -
  Sunday Telegraph - - - - 587 783
  The Sun-Herald - - - - 378 461
  Newcastle Herald 48 49 55 62 - -
  Illawarra Mercury 28 21 28 16 - -
  Canberra Times 41 43 45 46 30 36
  VIC





  Herald Sun 578 563 541 653 - -
  The Age 388 274 428 437 - -
  Sunday Herald Sun - - - - 562 749
  The Sunday Age - - - - 372 417
  Geelong Advertiser 34 35 34 41 - -
  QLD





  Courier-Mail 233 273 314 375 - -
  The Sunday Mail - - - - 475 599
  Cairns Post 30 28 34 44 - -
  Gold Coast Bulletin 43 37 39 40 - -
  Townsville Bulletin 38 48 31 43 - -
  SA





  Adelaide Advertiser  219 229 280 293 - -
  Sunday Mail - - - - 320 351
  WA





  West Australian 292 339 - - - -
  West Australian Saturday - - 387 409 - -
  Sunday Times - - - - 284 394
  Tasmania





  The Mercury 48 42 54 51 - -
  The Examiner 32 33 27 31 - -
  The Advocate 19 22 17 27 - -
  Sunday Tasmanian - - - - 47 40
  Sunday Examiner - - - - 20 29
  Northern Territory





  Northern Territory News 16 19 19 28 - -
  Sunday Territorian  - - - - 16 18