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Party |
% |
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L-NP |
46.0 |
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ALP |
30.5 |
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The independent guide to economics, politics, investments. |
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Top Travel Sites:
Australia March 2012
|
|
Site |
'000 |
1 |
qantas.com.au |
1,817 |
2 |
jetstar.com.au |
1,609 |
4 |
webjet.com.au |
1,399 |
3 |
flightcentre.com.au |
1,320 |
5 |
virginaustralia.com |
1,170 |
|
Site |
'000 |
1 |
AirNewZealand.co.nz |
725 |
2 |
jetstar.co.nz |
287 |
3 |
webjet.co.nz |
247 |
4 |
flightcentre.co.nz |
199 |
5 |
wotif |
181 |
Top News Sites:
Australia March 2012 |
|
Site |
'000 |
1 |
smh.com.au |
1,493 |
2 |
abc.net.au/news |
1,267 |
3 |
ninemsn news |
1,005 |
4 |
news.com.au (News) |
993 |
5 |
heraldsun.com.au |
987 |
Top Employment Sites:
Australia March 2012 |
|
Site |
'000 |
1 |
seek.com.au |
2,350 |
2 |
mycareer.com.au |
1,337 |
3 |
careerone.com.au |
1,053 |
4 |
JobSearch.gov.au |
1,002 |
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Site |
'000 |
1 |
trademe Jobs |
597 |
2 |
seek.co.nz |
484 |
3 |
nzherald.co.nz Jobs |
73 |
Top Automotive Sites:
Australia March 2012 |
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Site |
'000 |
1 |
carsales.com.au |
1,805 |
2 |
carsguide.com.au |
828 |
3 |
carpoint.com.au |
531 |
4 |
redbook.com.au |
429 |
5 |
Trading Post - Auto |
407 |
Click here for all websites measured.
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L-NP (59%) RETAINS BIG LEAD OVER ALP (41%)
AS FORMER LABOR MP CRAIG THOMSON CLAIMS HE WAS ‘FRAMED’
Federal Poll : Finding No. 4779 : The face-to-face Morgan Poll on Federal voting intention was conducted over last weekend, May 12/13, 2012 with an Australia-wide cross-section of 852 Australian electors aged 18+, of all electors surveyed, 4.0% did not name a party. Face-to-face polling is more accurate than telephone polling due to the higher response rate achieved compared to other forms of polling including telephone polling and Internet polling. : May 17, 2012
In the latest Morgan Poll L-NP support is 59% (up 1% since the telephone Morgan Poll conducted on May 9/10, 2012) compared to the ALP’s 41% (down 1%) on a two-party preferred basis according to a face-to-face Morgan Poll conducted last weekend, May 12/13, 2012.
Today’s face-to-face Morgan Poll shows the L-NP primary vote is 46% well ahead of the ALP 30.5%. Support for the minor parties shows the Greens 12% and Independents/ Others 11.5%.
If a Federal election were held today the L-NP would win easily according to today’s Morgan Poll.
Interviewing for today’s Morgan Poll was conducted prior to this week’s renewed uncertainty in Europe with new elections called for Greece, and before the large falls in the Australian sharemarket and significant falls in worldwide commodity prices.
Full article.
WESTERN AUSTRALIANS IN FAVOUR OF PERTH WATERFRONT DEVELOPMENT
BUT ONLY 29% APPROVE OF COTTESLOE DEVELOPMENT
State Poll : Finding No. 4772 : These are the main findings of a special telephone Morgan Poll on Western Australians aged 18+ conducted between May 1-3, 2012 with 192 Western Australian electors. : May 17, 2012
A large majority (92%) of Western Australians have heard of the proposed new development for the Perth Waterfront while only 8% had not heard of it according to a special telephone Morgan Poll conducted in early May.
A smaller majority (56%) of Western Australians are in favour of the proposed new development for the Perth Waterfront compared to 35% that don’t approve and 9% that don’t know. Supporters of the L-NP and Greens support the development as well as a majority of men and women. ALP supporters are evenly split on the development. Looking at different age groups shows that only those aged 50+ disapprove of the Perth Waterfront development.
The proposed development of the Cottesloe beachfront has less support. Although a clear majority of Western Australians (64%) were aware of the development compared to 36% that were not aware of it, only 29% of Western Australians approve of the Cottesloe beachfront development compared to 24% that disapprove and a further 47% that don’t know (11%) or were not aware (36%) of the development.
Full article.
AUSTRALIAN CONSUMER CONFIDENCE JUMPS 5.4 POINTS TO 115.7
AFTER TREASURER WAYNE SWAN DELIVERS FEDERAL BUDGET
Consumer Confidence : Article No. 1680 : This weekly Roy Morgan Consumer Confidence Rating is based on 1,038 face-to-face interviews conducted Australia-wide with men and women aged 14 and over last weekend, May 12/13, 2012. : May 16, 2012
Consumer Confidence is at 115.7pts (up 5.4pts in a week) according to the Roy Morgan Consumer Confidence Rating conducted last weekend (May 12/13, 2012) – the first measure of Consumer Confidence after Treasurer Wayne Swan delivered the Federal Budget last Tuesday and Opposition Leader Tony Abbott’s Budget reply on Thursday. Consumer Confidence is now as it was a year ago, May 14/15, 2011 (115.7).
The rise in Consumer Confidence has been primarily driven by increased confidence about all components of the survey, except there is a small decrease in the number of Australians saying now is a ‘good time to buy’ major household items.
Australians are far more confident about Australia’s economy over the next twelve months with 33% (up 6%) of Australians expecting ‘good times’ economically over the next twelve months compared to 31% (down 6%) of Australians that expect Australia to have ‘bad times’.
Now 30% (up 1%) of Australians say their family is ‘better off’ financially compared to a year ago while 27% (down 6%) say their family is ‘worse off’ financially (the lowest since February 12/13, 2011).
Australians are slightly more confident about their personal finances over the next 12 months with 38% (up 1%) saying they expect their family to be ‘better off’ financially while 17% (down 4%) expect to be ‘worse off’.
Purchase the latest detailed "Roy Morgan Consumer Confidence Monthly Report 2012"
Full article.
The Best in the Business of New Zealand Customer Satisfaction – February Winners
New Zealand : Article No. 1682 : Winners of the the Roy Morgan New Zealand Customer Satisfaction Awards for February 2012. : May 15, 2012
Roy Morgan Research has announced the best New Zealand businesses in terms of Customer Satisfaction for February.
The Award winners are part of its ongoing tracking of New Zealand customer satisfaction. February’s results show changes in finance, travel & tourism and retail categories.
Full details of all winners and runners up, including those of previous months, are available at:
CustomerSatisfactionAwards.com
Full article.
Travel agents important when choosing an overseas holiday destination
Australia : Article No. 1681 : Source: Roy Morgan Single Source, April 2011 – March 2012, sample size n=1,412. : May 15, 2012
One in three New Zealand’s international travellers used a travel agent to help them choose their last overseas holiday destination, according to the latest Roy Morgan Travel Agent Monitor for the twelve months to March 2012.
Other information sources that were used to help choose an overseas holiday destination include the Internet (30%), advice from friends or relatives (27%), having previously visited the destination (25%), an airline (9%), travel or guide books such as Lonely Planet (8%) and brochures (8%).
Information sources used to help choose overseas holiday destination*
Purchase the latest Roy Morgan New Zealand Travel Agents Report
Full article.
ROY MORGAN IMAGE OF PROFESSIONS SURVEY 2012:
NURSES STILL MOST HIGHLY REGARDED, POLITICIANS AT 14 YEAR LOWS
Special Poll : Finding No. 4777 : These are the main findings of a Roy Morgan telephone survey conducted on the nights of May 9/10, 2012, with 651 Australian men and women aged 14 and over. : May 14, 2012
A large majority, 90% (unchanged in a year) of Australians aged 14 and over rate Nurses as the most ethical and honest profession – the 18th year in a row since Nurses were first included on the survey in 1994.
Of all 30 professions surveyed in 2012 a majority of 18 professions declined over the year, six increased while six professions were unchanged.
Other professions that also gained high ratings for ethics and honesty in 2012, including Pharmacists (88%, up 1%), Doctors (83%, down 4%), School Teachers (76%, unchanged), Dentists (75%, down 1%), Engineers (70%, down 1%), High Court Judges (70%, down 5%), State Supreme Court Judges (69%, down 6%) and Police (69%, unchanged). Police were very highly rated in South Australia (84%), but rated lowly in Victoria (64%), West Australia (58%) and Tasmania (53%).
With scandals engulfing several politicians at the time of polling, including Speaker Peter Slipper and former Federal Labor MP Craig Thomson, unsurprisingly Federal MPs (10%, down 4%) and State MPs (10%, down 2%) both recorded their lowest ratings for ethics and honesty since 1998. Ministers of Religion (43%, down 8%) recorded their lowest ever rating for ethics and honesty since being included on the survey in 1996.
Full article.
REGIONAL/RURAL RESIDENTS MORE LIKELY TO PLAY POKIES
Australia : Article No. 1679 : Source: Roy Morgan Single Source, April 2011 – March 2012, n=19,167. : May 14, 2012
Australians who live in regional or rural areas are more likely than capital city dwellers to have played poker machines in the last 12 months according to the March 2012 results of the Roy Morgan Gambling Monitor.
31% of Australians living in regional or rural areas played the pokies in the last 12 months, compared to only 22% of capital city dwellers.
Australians living in regional or rural areas are also more likely to place a bet, buy a lottery or scratch ticket, and play Keno at a club, pub or casino.
Incidence of playing Poker Machines (last 12 months)
Purchase the latest Roy Morgan Gambling Currency Report
Full article.
ONLY 30% OF AUSTRALIANS BELIEVE THE ABS UNEMPLOYMENT FIGURE (4.9%)
WHILE 60.5% BELIEVE THE ROY MORGAN UNEMPLOYMENT FIGURE (9.3%)
IS CLOSEST TO THE ‘TRUE LEVEL' OF UNEMPLOYMENT
Unemployment Poll : Finding No. 4775 : This special telephone Morgan Poll was conducted on the evenings of May 9/10, 2012, with an Australia-wide cross section of 651 aged 14 and over including 527 electors. : May 11, 2012
Only 30% of Australians believe the ABS unemployment figure (4.9% for April)* while a clear majority of Australians (60.5%) believe the Roy Morgan unemployment figure (9.3%) is closest to Australia’s 'true level' of unemployment according to a special telephone Morgan Poll on the unemployment numbers conducted over the last two nights, May 9/10, 2012.
A majority of women (66.5% cf. 26.5%) and men (54.5% cf. 34%) and also majorities in each Australian State: NSW (60.5% cf. 30%); Victoria (66% cf. 25.5%); Queensland (60% cf. 30%); Western Australia (50.5% cf. 38%); South Australia (62.5% cf. 31%) and Tasmania (66% cf. 19%) all believe the Roy Morgan unemployment figure (9.3%) is closer to Australia’s true level of unemployment than the ABS unemployment figure (4.9%).
Full article.
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Latest Papers |
November 21, 2011
REACTOR POLL – NEW ZEALAND ELECTION
Phil Goff (54%) cf. John Key (46%) wins Leader's Debate but will it be enough?
(Size: 606 KB)
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November 8, 2011
Australia's Constitutional Future: Challenges for the Monarchy in a globally connected world
(Size: 324 KB) |
October 20, 2011
Engaging The Asian Economies – 2nd Asian Law and Practice Conference 2011
(Size: 67 KB) |
October 8, 2011
Australia's Constitutional Future: Opinion Polling
(Size: 538 KB) |
July 20, 2011
REACTOR POLL - CARBON TAX - LORD MONCKTON
Lord Monckton wins Press Club Debate with Dr. Richard Denniss
(Size: 912 KB) |
July 11, 2011
REACTOR POLL - CARBON TAX
Gillard's Tax Announcement Splits the Nation 2
(Size: 1092 KB) |
July 10, 2011
REACTOR POLL - CARBON TAX
Gillard's Tax Announcement Splits the Nation
(Size: 983 KB) |
July 7, 2011
REACTOR POLL - CARBON TAX
Gillard's Carbon Tax Makes us Deaf
(Size: 992 KB) |
March 18, 2011
REACTOR POLL - NSW 2011 STATE ELECTION
Nothing looks like getting Labor over the line in NSW State Election
(Size: 3083 KB) |
February 8, 2011
REACTOR POLL - SUPERBOWL 2011 - Ad Test 2
American audience reacts most positively to Doritos 'Pug Dog'
(Size: 996 KB) |
February 8, 2011
REACTOR POLL - SUPERBOWL 2011 - Ad Test 1
Americans react most positively to Volkswagen 'The Force' Super Bowl ad
(Size: 1018 KB) |
November 24, 2010
REACTOR POLL - VICTORIAN 2010 STATE ELECTION
Brumby's attack on Baillieu's Real Estate windfall 'bombs' with voters
(Size: 992 KB) |
November 1, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 396 KB) |
October 26, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 356 KB) |
October 20, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 338 KB) |
October 12, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 325 KB) |
October 7, 2010
REACTOR POLL - AMERICAN 2010 MID-TERM ELECTIONS
Americans' reactions to Mid-Term Election Ads
(Size: 383 KB) |
October 1, 2010
The State of the Nation & Victoria after the Federal Election
by Michele Levine, Gary Morgan & Julian McCrann
(Size: 3,970 KB) |
September 22, 2010
The State of the Nation after the Federal Election by Michele Levine, Gary Morgan & Julian McCrann
(Size: 5,172 KB) |
September 2, 2010
The Realities of a Hung Parliament by Michele Levine, Gary Morgan & Julian McCrann
(Size: 112 KB) |
May 26, 2010
Marginal Electorate Link to Unemployment (2010)
(Size: 60 KB) |
January 28, 2010
Glen Eira Australia Day Breakfast - Change is needed by all - by Gary Morgan, Executive Chairman, Roy Morgan Research
(Size: 78 KB) |
December 17, 2009
Occasional Address at the Conferring of Degree Ceremony held on Thursday, December 17, 2009 at 2.30pm, University of Melbourne
By Michele Levine, Chief Executive, Roy Morgan Research
(Size: 954 KB) |
October 12, 2009
Statement on the Different Results of several Liberal Leadership polls by Gary Morgan
(Size: 59 KB) |
November 12, 2008
Australians consider Innovation an Important National Priority, Presented by Michele Levine
(Size: 350 KB) |
September 10, 2008
Reply by Stewart McArthur, former Liberal Member for Corangamite to Gary Morgan's 'Who will be the next Prime Minister of Australia...'
(Size: 26 KB) |
September 10, 2008
Who will be the next Prime Minister of Australia? A Woman and it will be sooner than you think! by Gary Morgan
(Size: 300 KB) |
June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB) |
May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB) |
May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB) |
March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB) |
January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB) |
December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB) |
November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB) |
May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB) |
March 27, 2007:
Measuring Engagement
(Size: 273 KB) |
February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB) |
December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB) |
December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB) |
October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB) |
August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB) |
July 20, 2006:
The Labour Market
(Size: 179 KB) |
June 26, 2006
Historic Look at Australia's Top 20 Business People (and one American!) |
July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB) |
June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB) |
May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB) |
May 11, 2006:
The Value Of Listening To People
(Size: 863 KB) |
 April 23-27, 2006:
Baby Boomers – A Lucrative Market for the Pacific Asia Region
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March 1, 2006:
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB) |
February 9, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB) |
November 11, 2005:
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB) |
October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB) |
October 19, 2005:
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB) |
October 5, 2005:
Tourism & Leisure In The 21st Century
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September 9, 2005:
Men were from Mars, Women were from Venus
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August 30 - September 1, 2005:
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB) |
August 23-26, 2005:
Convergence - Making Sense Of The New Landscape
(Size: 662 KB) |
June 30, 2005:
Superannuation Choice
(Size: 232 KB) |
May 30, 2005:
Australia – Open For Business
(Size: 329 KB) |
May 19, 2005:
Direct Mail And The Importance of Measurement
(Size: 620 KB) |
May 5-7, 2005:
Technology, Innovation & Entrepreneurship
(Size: 437 KB) |
April 29, 2005:
The Brand Strength of Sustainable Tourism
(Size: 581 KB)
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March 9-11, 2005:
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB) |
November 25, 2004:
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)
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November 9, 2004:
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)
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October 12, 2004:
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)
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August 6, 2004:
Connecting The World Through International Single Source
(Size: 1,836 KB)
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May 8, 2004:
Globalisation – An International Perspective
(Size: 207 KB)
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August 22, 2003:
"It's Time" for a Realistic Measure of Unemployment in Australia
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July 31, 2002:
Threats To The Environment
(Size: 80,501 KB)
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July 10, 2002:
Australians and Giving – A Global Comparison
(Size: 263,201 KB) |
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Media Papers |
June 26, 2011
Understanding Victoria - Founder's Day Lunch - Presented at Old Colonists Club, Ballarat by Gary Morgan
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May 10, 2011
Charles La Trobe, Victoria's Separation & Gold Tax – 'turning a wild colonial country into a civilised one' Australia Day Council (Victoria) Inc. Oration by Gary Morgan
(Size: 937 KB) |
October 15, 2010
Are Consumers Satisfied with Superannuation and Financial Advice?
(Size: 749 KB) |
September 30, 2010
State of the Nation – Australia’s Changing Demographics
(Size: 346 KB) |
July 03, 2010
The Changing ‘Genie’ of Australian Taxation,
By Gary Morgan
(Size: 29 KB) |
June 18, 2010
Sham Taxes for Sham Reasons, Hamilton Club Address, Presented by Gary Morgan, Executive Chairman, Roy Morgan
(Size: 598 KB) |
May 11, 2010
Australian Stock Exchange refuses to release Chairman's Address at Today's Haoma Mining Special General Meeting
(Size: 22 KB) |
May 3, 2010
Kevin Rudd & Tony Abbott dissect the Rudd Government's Handling of the Henry Tax Review
(Size: 25 KB) |
December 10, 2009
Recent Developments in Roy Morgan Readership
(Size: 53 KB) |
November 14, 2009
Separation Tree Ceremony Oration by Gary Morgan November 14 2009.
(Size: 1.7 MB) |
July 22, 2008
Roy Morgan Media Research, 1941-2008
(Size: 29 KB) |
July 5, 2008
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria
(Full Paper Version) Size: 12.4 MB |
July 5, 2008
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today
(Powerpoint of Address) Size: 8.8MB
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April 18, 2008
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media |
March 19, 2008
The Problem With Online Panels - Nielsen Online Gives Misleading Results |
February 9, 2008
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB) |
August 27, 2007
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB) |
August 14, 2007
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB) |
July 23, 2007
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB) |
June 27, 2007
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB) |
March 28, 2007
Emerging Media Trends NZ
(Size: 988 KB) |
October 26, 2006
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB) |
September 14, 2006
50 Years of TV
(Size: 136 KB) |
July 26, 2006
To Buyers of Newspaper Advertisements and
John Hartigan, CEO, News Ltd
(Size: 193 KB) |
July 24, 2006
Newspapers are Transforming not Disappearing
(Size: 186 KB) |
July 20, 2006
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB) |
June 18, 2006
NEWSPAPERS: On the way out?
(Size: 145 KB) |
June 29, 2006
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB) |
June 15, 2006
A Global Review of Print Readership Surveys
By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)
(Size: 351 KB) |
March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB) |
March 2006
Assessing a fragmented landscape and what it means for your communication strategy |
December 8, 2005:
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"
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November 19, 2005:
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate
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November 17, 2005:
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey
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September 5, 2005:
Letter To The Editor - Australian Financial Review
(Size: 101 KB) |
October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 101 KB) |
October 12 & 14, 2004:
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)
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July 5, 2004:
Pitfalls of International Market Research
(Size: 103 KB)
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July 5, 2004:
People vs. USA Today, US Readership Estimates Must Be Believable
(Size: 343 KB) |
June 13-18, 2004:
A Fresh Look at Estimating Readership Frequency Distribution |
October 26-29, 2003:
Reading: Looking into…logging onto
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October 26-29, 2003:
Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way |
October 23, 2003:
Selling Print Short: The Need To Re-Assess Reading & Readership |
October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides) |
October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers |
October 29-November 1, 2001:
Single Source – For Increased Advertising Productivity in a Multimedia World |
May 7, 1998:
Proof! Same budget, get 30-60% Greater Value |
October 1997:
Pragmatic Readership Measure for the Future
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Mapes and Ross Case Studies - Print Ads |
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 Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.
Gillard's carbon tax makes us deaf.
The results of a special Roy Morgan Reactor test suggest that Australians are so politically divided over the Carbon Tax that they are not listening to or swayed by arguments.
As the chart shows, the Reactor graphs split along party lines, regardless of statement and who is making it.
The more political the personality the wider the gap between the reactions of L-NP & ALP voters. Consequently, the greatest divergence is between the political leaders, Julia Gillard & Tony Abbott. The overall Reactor scores were about the lowest we've seen for any subject. The graph really rises above the neutral, 50 line.
Americans' react most positively to Volkswagen "The Force" Super Bowl ad
A special Roy Morgan Reactor ad test over the last 24 hours shows that Volkswagen's Super Bowl advertising campaign was a success, with "The Force" having the strongest positive reaction amongst both male and female viewers. Its other ad "Black Beetle" also received strong positive reactions according to The Reactor, Roy Morgan's online real time reaction device with a sample of over 200 viewers across America testing ten of the best Super Bowl ads.
McCain vs Obama debate on Roy Morgan Reactor
Lost in your survey data? Escape with ASTEROID 5, faster, smarter & better looking and offering major improvements in charting, modern navigation, an additional US/UK table format and a completely new engine that is much faster for large databases.
Roy Morgan Values Segments*TM lets you find out how people think, their aspirations, self-images, behaviour and more.
*Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network.
Through the generous support of Roy Morgan International, the ARF is pleased to offer you access to selected research articles and papers on the topics of greatest interest to the industry. Find out more about the Roy Morgan Info Centre at the ARF
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