Using cutting edge psychographics, Businesses can now profile their customers like never before.

Australia’s most satisfying home phone, mobile phone, internet, and utilities service providers were announced last week at the 2017 Roy Morgan Customer Satisfaction Awards.  

It was a smooth flight to triumph at last night’s annual Roy Morgan Customer Satisfaction Awards for the winners of the Tourism and Travel categories, Qantas and Air New Zealand.

Bill Gates once remarked that “Your most unhappy customers are your greatest source of learning ”– a lesson clearly learned by the winners of the 14 retail categories in the Roy Morgan 2017 Customer Satisfaction Awards, who managed the highest levels of customer satisfaction in their categories, announced this week in Melbourne.

Australia’s most satisfying banks, insurers and superannuation funds were announced this week at the 2017 Roy Morgan Customer Satisfaction Awards.  

Car manufacturer Lexus has been named as the inaugural winner of the Roy Morgan Customer Satisfaction Award – ‘Best of the Best’ – awarded to the company that achieved the highest customer satisfaction of all 32 winners at the 2017 Annual Roy Morgan Customer Satisfaction Awards held earlier this week.

New research from Roy Morgan finds 8-in-10 people who’ve made a claim on their household insurance last year are satisfied with how their claim was handled. This is well below the 86.6% satisfaction rating for vehicle insurance claimants. This latest research from Roy Morgan, collected for the first time over the last year, establishes a critical metric for this highly competitive industry.

In early 2018 Consumer Confidence in Indonesia and New Zealand is higher than mutual neighbour Australia. The chart below of Consumer Confidence across the last decade shows Indonesia consistently higher than Australia and NZ since 2010.

To keep customers businesses need their satisfaction, engagement, loyalty, advocacy and trust. Too often it can go wrong for businesses – making those that do care about satisfying their customers all the more special and worthy of celebration. This is precisely what happened at the seventh annual Roy Morgan Customer Satisfaction Awards…

Over the last 12 months, more than one in five (2.54 million) holders of comprehensive car insurance policies either changed companies or renewed with the same company after approaching others. This represents an increase of nearly 400,000 over the last four years and presents a major marketing opportunity to target these policy holders who are ‘looking around’ for an alternative company. It also represents a major risk to existing insurance companies.

Some good news for private health insurers, their members have a very high 88.8% satisfaction when they make a claim. This new research from Roy Morgan has come at a critical time for this industry as it faces negative publicity over the impending increased premiums.

Taxation issues, including lower taxes and tax reform, are mentioned by 22% of Australian electors as the leading issue the Federal Government could address that would most benefit electors and their families, unchanged since the last time this question was asked in May 2010.