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Latest Federal Primary Vote
Poll Date: February 20/21, 2010 (Face : Face), 2010

Party

%

 

L-NP

37.5

 

ALP

45.0


State of the Nation 4

Latest Releases

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Henry Thornton

The independent guide to economics, politics, investments.

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Opinion Leaders Survey
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The Federal Government should be doing more about water conservation

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Disagree with the proposed Industrial Relations reforms

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Important Infrastructure challenges facing Australia


Latest Top 10 TV Progams for Australia and New Zealand


Media Polls

Large Majority Of Australians Think The Media Is "Often Biased"

The First Ninety Years
- The Printing House of
Massina, 1859 to 1949
by Ronald G Campbell

Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News

Online Ad Spend To Continue In 2007

Australian Media Viewed With Scepticism - TV Remains Our First Stop When Chasing The News

Online News Continues To Grow - Ninemsn Number One For Second Year Running

Significant Print Readership Research Papers: 1953-2006

Roy Morgan Media Research, 1941 - 2007

50 Years of TV -14/09/06

Australians Oppose Government's Media Laws - 15/08/06

Journalists Strongly Oppose Government's Media Laws - 10/08/06

The Reader - 3/09/04


Top Travel Sites:
Australia December 2009

 

Site

'000

1

qantas.com.au 1,658

2

virginblue.com.au 1,405

3

jetstar.com.au 1,401

4

Wotif 1,213

5

flightcentre.com.au 1,166

New Zealand December 2009

 

Site

'000

1

AirNewZealand.co.nz 695

2

jetstar.co.nz 269

3

flightcentre.co.nz 253

4

houseoftravel.co.nz 214

5

flypacificblue.com 174

Top News Sites:
Australia December 2009

 

Site

'000

1

smh.com.au 1,442

2

abc.net.au/news 1,378

3

google news 1,117

4

ninemsn news 1,101

5

news.com.au (news) 1,002

Top Employment Sites:
Australia December 2009

 

Site

'000

1

seek.com.au 1,793

2

mycareer.com.au 1,361

3

careerone.com.au 1,049

4

JobSearch.gov.au 760

New Zealand December 2009

 

Site

'000

1

trademe Jobs 541

2

seek.co.nz 533

3

Jobstuff.co.nz 92

Top Automotive Sites:
Australia December 2009

 

Site

'000

1

carsales.com.au 1,295

2

carsguide.com.au 578

3

carpoint.com.au 556

4

drive.com.au 473

5

Trading Post - Auto 439
Click here for all websites measured.

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 The Latest Version of ASTEROID is 4.9.05.881.   October 30, 2009

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TV Monitor

History of
Roy Morgan Research

·

Glen Eira Australia Day Breakfast
Change is needed by all - by Gary Morgan Executive Chairman, Roy Morgan Research

·

Background to Roy Morgan Research
– founded by Roy Morgan in 1941

·

Victoria Day Council Address, presented by Gary Morgan, July 5, 2008

·

Separation Tree Ceremony Oration by Gary Morgan November 14 2009.



Australian unemployment rises in February – up 32,000 to 907,000 (7.9%, up 0.4%)
Unemployment is now the highest since January 2004
14.2% (1.622m, down 98,000) Australian workers are unemployed or ‘under-employed’


Unemployment Poll : Finding No. 4477 : This Roy Morgan survey on Australia’s unemployment and ‘under-employed’* is based on weekly interviews covering January 2007 – February 2010 and in total 165,133 Australians aged 14 and over were interviewed face-to-face including 4,316 interviews in February 2010. : March 10, 2010

• In the month of February Australia’s total unemployment as measured by Roy Morgan was 907,000 (7.9%), up 32,000 (0.4%) since January, and up 23,000 since February 2009.

In February 2010 there were 7,238,000 (down 254,000 on January 2010 but up 110,000 on February 2009) Australians working full-time and 3,310,000 (down 22,000 on January 2010, but up a large 230,000 on February 2009) working part-time.

The latest Roy Morgan February 2010 unemployment estimate is 2.6% above the 5.3% currently quoted by the ABS for January 2010.

The Roy Morgan February 2010 ‘under-employed’* estimate is 716,000 (6.3%), down 129,000 (0.9%) on January 2010, but up 17,000 on a year ago, February 2009.

In total in February 2010 an estimated 1,622,000 (14.2%) Australians were unemployed or ‘under-employed, down 98,000 (down 0.5%) on January 2010.



Full article.

New Zealand National-led Government (57.5%, up 1%)
Leads strongly over Opposition Parties (42.5%, down 1%)


Federal Poll : Finding No. 4475 : This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone with a New Zealand-wide cross-section of 889 electors from February 15-28, 2010. Of all electors surveyed, 6% (up 2%) did not name a party. : March 10, 2010

The latest Roy Morgan NZ Poll shows support for John Key’s National-led Government is up 1% to 57.5% comprising National Party 53.5% (up 1.5%), Maori Party 2.5% (unchanged) and ACT NZ 1.5% (unchanged).

Support for Opposition Parties is 42.5% (down 1%); Labour Party 31.5% (down 1.5%), Greens 8% (unchanged), NZ First 2% (unchanged), The Progressive Party 0.5% (up 0.5%) and Others 0.5% (unchanged).

If a National Election were held today the National Party would win easily.

The Roy Morgan Government Confidence Rating is 140.5 (up 1.5 points) with 65% (up 1%) of New Zealanders saying New Zealand is ‘heading in the right direction’ compared to 24.5% (down 0.5%) that say New Zealand is ‘heading in the wrong direction.’



Full article.

TSB Bank Stretching its Lead in Customer Satisfaction


New Zealand : Article No. 1029 : (Source: Roy Morgan Research August 2001 – December 2009). : March 10, 2010

The latest Roy Morgan New Zealand Banking Customer Satisfaction Survey shows that TSB Bank continues to stretch its lead over other rivals>

The latest survey of New Zealand banking customer satisfaction shows TSB Bank with a 90.5% customer satisfaction level. These results, for the six months to December 2009 show that TSB Bank remains well ahead of closest rival Kiwibank (82.1%). Compared against the same period in the previous year, TSB Bank were up 3.0% points and 4.0% points higher than the previous quarter (September 2009). In addition, TSB Bank was the only bank to grow its customer satisfaction year-on-year, while the six other banks had declined.

The New Zealand-owned TSB Bank and Kiwibank are regularly the two highest in terms of customer satisfaction, however in recent months the TSB Bank has pulled ahead of Kiwibank. Comparing December 2009 against June 2009, TSB grew by 3.1% points, while Kiwibank fell by 2.2% points.

Customer Satisfaction with New Zealand's Major Banks





Click here to purchase the detailed "Roy Morgan New Zealand Banking Customer Satisfaction Report"

Full article.

The Semillon Drinker – A small but important segment


Australia : Article No. 1028 : Roy Morgan Single Source July 2008 – December 2009. n=14664 wine consumers, 807 Semillon consumers. : March 9, 2010

There are approximately 421,000 wine drinkers who have consumed Semillon in the last 4 weeks according to the latest Roy Morgan Single Source survey to December 2009. Although small in size, this is a very important consumer segment to the category.

Compared with the average Australian adult, a Semillon drinker is far more likely to be well educated, earning a high income and to be employed in professional or managerial occupations. Wine drinkers as a group are also more likely to be in those demographic groups but the Semillon drinker even more so.

The Semillon drinker is twice as likely as the average Australian adult to be in the AB socio-economic quintile and also twice as likely to have a high discretionary spend.





Click here to purchase detailed Roy Morgan Target Profiles of either Drinkers or Liquor Retailers

Full article.

Mobile Phone Providers increase Customer Satisfaction
& Virgin Tops the List


Australia : Article No. 1027 : Source: Roy Morgan Single Source (March - December 2009); n= 12,271. : March 5, 2010

Virgin now tops the list with 77.2% of customers satisfied while the majority of mobile phone providers showed improvement in customer satisfaction from the 6-months to August 2009 to the 6-months to December 2009. The overall industry satisfaction has increased 2.9% points since Aug09 (65%) to reach its highest level so far (67.9%).

Of the five major mobile phone market players, it was Vodafone (up 7.9%pts), Virgin (up 7.7%pts) and 3 (up 6.2%pts) that have improved the most and so increased their lead over Optus and Telstra. In the six months to December, Virgin took the lead with 77.2% of customers being “very” or “fairly” satisfied with their service, closely followed by 3 (76.1%).

Market leader Telstra, reported the lowest customer satisfaction of all the major players (61.3%), falling further behind the industry average and its rival Optus (70.2%).

Mobile Phone Customer Satisfaction





Click here to purchase the latest detailed "Roy Morgan Mobile Phone Service Provider Customer Profiles"

Full article.

Ballantynes, Kirkcaldie & Stains and Farmers Lead Satisfaction
for Department/Discount Stores in New Zealand


New Zealand : Article No. 1026 : Source: Roy Morgan Single Source October 2008 - September 2009. (Total department/discount store customers n = 8,166, Total Non-Food Store customers n=10,591) : March 5, 2010

Recent data released in the Roy Morgan Retail Satisfaction Report in New Zealand for the 12 months to September 2009 reveals an average level of 83.9% satisfaction in the Department/Discount Stores category (a little above the average for all retailers).

The report found Ballantynes led customer satisfaction with 89.8% for department/discount stores in New Zealand, followed by Kirkcaldie & Stains (85.6%) and Farmers (85.4%).

Kmart (81.9%), The Warehouse (81.4%) and Smith Caughey’s (79.4%) all fell below the average for customer satisfaction for total department/discount stores (83.9%).

Customer satisfaction for total department/discount stores was slightly higher than that for all major non grocery stores in New Zealand (82.8%).

Satisfaction with Department/Discount Stores – 12 months to September 2009





Click here to purchase the report ranking 66 New Zealand Non-Food Retailers by Customer Satisfaction

or

Click here for detailed Roy Morgan Profiles of the Customers of Major Retailers in New Zealand

Full article.

Whitcoulls and Borders compete for the Top Spot
for Book Store Customer Satisfaction in New Zealand


New Zealand : Article No. 1024 : Source: Roy Morgan Single Source October 2008 - September 2009. (Total non-food store customers n = 10,591, Total book store customers n=3,731) : March 5, 2010

The latest retail customer satisfaction report for New Zealand reveals Whitcoulls at 87.9% and Borders at 87.5% as the top two book stores for customer satisfaction. Paper Plus rounded out the Top 3 book stores with 85.8% customer satisfaction.

For the 12 months to September 2009, the average customer satisfaction score for the book stores surveyed was 84.4%, higher than the 82.8% average recorded across all 66 non-food retailers surveyed.

Dymocks (80.3%), Books and More (82.1%) and Take Note (83.1%) emerged at the lower end for customer satisfaction, with Dymocks lagging behind the average book store satisfaction by 4.1 percentage points for the 12 months to September 2009.

Satisfaction with Book Stores – 12 months to September 2009





Click here to purchase the report ranking 66 New Zealand Non-Food Retailers by Customer Satisfaction

or

Click here for detailed Roy Morgan Profiles of the Customers of Major Retailers in New Zealand

Full article.

Supercheap Auto ahead of Repco and Autobarn in Customer Satisfaction


Australia : Article No. 1020 : Roy Morgan Single Source (Australia): Jan 2008 - Dec 2009. Sample: Total purchased from a car accessories and car care products store the last 4 weeks Jan 2008-Dec 2008 n=2,739, Jan 2009–Dec 2009 n=2,635. : March 5, 2010

According to the Roy Morgan Retail Customer Satisfaction report for the 12 months to December 2009, Supercheap Auto customers were the most satisfied in the car accessories and car care products stores category, and showed the greatest improvement in the latest 12 months.

Overall, the average satisfaction rating of the auto stores surveyed was 83.8%, which was 2.4% points below the average satisfaction recorded by all non food stores (86.2%). The best performer was Supercheap Auto with 85.5% of their customers either ‘very’ or ‘fairly’ satisfied, followed by Autobarn (83.0%) and Repco customers (82.9%).

Of these 3 stores, Supercheap Auto had the most improved satisfaction score, increasing by 4.1% points. Repco also experienced strong gains in satisfaction during the same period, increasing by 2.3% points. The only store to record a lower customer satisfaction result was Autobarn, dropping by 0.7% points.





Click here to purchase the latest detailed Roy Morgan Retail Satisfaction Report

Full article.

 

Latest Papers

PDF January 28 2009 
Glen Eira Australia Day Breakfast - Change is needed by all - by Gary Morgan, Executive Chairman, Roy Morgan Research (Size: 78 KB)

PDF December 17, 2009 
Occasional Address at the Conferring of Degree Ceremony held on Thursday, December 17, 2009 at 2.30pm, University of Melbourne By Michele Levine, Chief Executive, Roy Morgan Research (Size: 954 KB)

PDF October 12, 2009 
Statement on the Different Results of several Liberal Leadership polls by Gary Morgan
(Size: 59 KB)

PDF November 12, 2008 
Australians consider Innovation an Important National Priority, Presented by Michele Levine
(Size: 350 KB)

PDF September 10, 2008 
Reply by Stewart McArthur, former Liberal Member for Corangamite to Gary Morgan's 'Who will be the next Prime Minister of Australia...'
(Size: 26 KB)

PDF September 10, 2008 
Who will be the next Prime Minister of Australia? A Woman and it will be sooner than you think! by Gary Morgan
(Size: 300 KB)

PDF June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB)

PDF May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB)

PDF May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB)

PDF March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB)

PDF January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)

PDF December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)

PDF November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)

PDF May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)

PDF March 27, 2007:
Measuring Engagement
(Size: 273 KB)

PDF February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)

PDF December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)

PDF December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)

PDF October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)

PDF August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)

PDF July 20, 2006:
The Labour Market
(Size: 179 KB)

June 26, 2006 
Historic Look at Australia's Top 20 Business People (and one American!)

PDF July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)

PDF June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)

PDF May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)

PDF May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)

IE April 23-27, 2006: 
Baby Boomers – A Lucrative Market for the Pacific Asia Region

PDF March 1, 2006: 
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)

PDF February 9, 2006: 
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)

PDF November 11, 2005: 
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)

PDF October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)

PDF October 19, 2005: 
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)

IE October 5, 2005: 
Tourism & Leisure In The 21st Century

IE September 9, 2005: 
Men were from Mars, Women were from Venus

PDF August 30 - September 1, 2005: 
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)

PDF August 23-26, 2005: 
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)

PDF June 30, 2005: 
Superannuation Choice
(Size: 232 KB)

PDF May 30, 2005: 
Australia – Open For Business
(Size: 329 KB)

PDF May 19, 2005: 
Direct Mail And The Importance of Measurement
(Size: 620 KB)

PDF May 5-7, 2005: 
Technology, Innovation & Entrepreneurship
(Size: 437 KB)

PDF April 29, 2005: 
The Brand Strength of Sustainable Tourism
(Size: 581 KB)

PDF March 9-11, 2005: 
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)

PDF November 25, 2004: 
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)

PDF November 9, 2004: 
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)

PDF October 12, 2004: 
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)

PDF August 6, 2004: 
Connecting The World Through International Single Source
(Size: 1,836 KB)

PDF May 8, 2004: 
Globalisation – An International Perspective
(Size: 207 KB)

IE August 22, 2003: 
"It's Time" for a Realistic Measure of Unemployment in Australia

PDF July 31, 2002: 
Threats To The Environment
(Size: 80,501 KB)

PDF July 10, 2002: 
Australians and Giving – A Global Comparison
(Size: 263,201 KB)

Media Papers

PDF December 10, 2009 
Recent Developments in Roy Morgan Readership
(Size: 53 KB)

PDF November 14, 2009 
Separation Tree Ceremony Oration by Gary Morgan November 14 2009. (Size: 1.7 MB)

PDF July 22, 2008 
Roy Morgan Media Research, 1941-2008 (Size: 29 KB)

PDF July 5, 2008 
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria
(Full Paper Version) Size: 12.4 MB

PDF July 5, 2008 
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today
(Powerpoint of Address) Size: 8.8MB

PDF April 18, 2008 
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media

PDF March 19, 2008 
The Problem With Online Panels - Nielsen Online Gives Misleading Results

PDF February 9, 2008 
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)

PDF August 27, 2007 
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)

PDF August 14, 2007 
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)

PDF July 23, 2007 
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)

PDF June 27, 2007 
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)

PDF March 28, 2007 
Emerging Media Trends NZ
(Size: 988 KB)

PDF October 26, 2006 
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)

PDF September 14, 2006 
50 Years of TV
(Size: 136 KB)

PDF July 26, 2006 
To Buyers of Newspaper Advertisements and John Hartigan, CEO, News Ltd
(Size: 193 KB)

PDF July 24, 2006 
Newspapers are Transforming not Disappearing
(Size: 186 KB)

PDF July 20, 2006 
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)

PDF June 18, 2006 
NEWSPAPERS: On the way out?
(Size: 145 KB)

PDF June 29, 2006 
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)

PDF June 15, 2006 
A Global Review of Print Readership Surveys
By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)

(Size: 351 KB)

PDF March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)

PDF March 2006 
Assessing a fragmented landscape and what it means for your communication strategy

PDF December 8, 2005: 
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"

PDF November 19, 2005: 
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate

PDF November 17, 2005: 
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey

PDF September 5, 2005: 
Letter To The Editor - Australian Financial Review
(Size: 101 KB)

PDF October 23-26, 2005: 
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)

PDF October 12 & 14, 2004: 
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)

PDF July 5, 2004: 
Pitfalls of International Market Research
(Size: 103 KB)

PDF July 5, 2004: 
People vs. USA Today, US Readership Estimates Must Be Believable
(Size: 343 KB)

PDF June 13-18, 2004:
A Fresh Look at Estimating Readership Frequency Distribution

PDF October 26-29, 2003:
Reading: Looking into…logging onto

PDF October 26-29, 2003:
Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way

PDF October 23, 2003:
Selling Print Short: The Need To Re-Assess Reading & Readership

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides)

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers

PDF October 29-November 1, 2001:
Single Source – For Increased Advertising Productivity in a Multimedia World

PDF May 7, 1998:
Proof! Same budget, get 30-60% Greater Value

PDF October 1997:
Pragmatic Readership Measure for the Future



Mapes and Ross

NEOs
NEOs

The report, resulting from 5 years of research with more than 50,000 respondents each year, provides new and startling insights into new powerhouse consumers - NEOs - who read more, know more, earn more, are more ethical, demand more and spend more than anyone else in Australia.

PDF NEO Power – How the new economic order is changing the way we live, work and play by futurists Ross Honeywill and Verity Byth
(Size: 327 kb) [ Buy the book here. ]

PDF Australian Online NEOs Report 2005 - Co-authored by NEO Group and Yahoo! Australia and NZ (Size: 10 mb)

PDF The Next Business Cycle Presentation - A View from the Premium End (September 2005)

PDFRoy Morgan and NEO Group unveil study into UK's high spenders (Size: 101 kb)


The Reactor
The Reactor

Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.

McCain vs Obama debate on Roy Morgan Reactor

Uncommitted Voters back McCain to make Wall Street accountable but are turned off by his views on Iraq
Republican Presidential nominee John McCain was most effective when pledging to hold people accountable for those who have caused the US Financial Crisis that is threatening Global economic stability.

In contrast, Democratic Presidential nominee Barack Obama appealed most strongly to the uncommitted voters that will decide the US Presidential Election when promising to restore America’s standing in the World and "bringing that war (Iraq) to a close."....Full Article


Single Source
Single Source

Nowhere in the world is there a syndicated research product or series of industry monitors which matches the accuracy, integrity and sheer power of Roy Morgan Single Source research. The difference is that Roy Morgan Single Source actually gives you the customer.

PDFSingle Source - For Increased Advertising Productivity In A Multimedia World (Size: 156 kb)


ASTEROID
ASTEROID

Lost in your survey data? Escape with ASTEROID. The data analysis program that's revolutionising market research is already operating in over 365 client sites around the world.


Values Segments
Values Segments

Roy Morgan Values Segments*™ lets you find out how people think, their aspirations, self-images, behaviour and more.

*Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network.


Young Aust. Survey

The Young Australians Survey covers attitudes, activities, interests, media habits, consumption habits and spending of children in Australia aged 6 to 13.

PDFYoung Australians Survey
(Size: 145 kb)


ARF Info Centre
ARF Info Centre

Through the generous support of Roy Morgan International, the ARF is pleased to offer you access to selected research articles and papers on the topics of greatest interest to the industry. Find out more about the Roy Morgan Info Centre at the ARF


Online Store
Online Store

When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.

Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.

There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.

Click here to view profiles currently available



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