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Party |
% |
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L-NP |
38.0 |
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ALP |
46.0 |
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The independent guide to economics, politics, investments. |
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Top Travel Sites:
Australia October 2009
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Site |
'000 |
1 |
qantas.com.au |
1,817 |
3 |
virginblue.com.au |
1,697 |
2 |
jetstar.com.au |
1,603 |
4 |
Webjet.com.au |
1,254 |
5 |
Wotif |
1,156 |
New Zealand September 2009
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Site |
'000 |
1 |
AirNewZealand.co.nz |
774 |
2 |
jetstar.co.nz |
284 |
4 |
flightcentre.co.nz |
278 |
3 |
houseoftravel.co.nz |
243 |
5 |
flypacificblue.co.nz |
188 |
Top News Sites:
Australia October 2009 |
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Site |
'000 |
1 |
ninemsn news |
1,215 |
2 |
smh.com.au |
1,194 |
3 |
news.com.au |
1,071 |
4 |
google news |
979 |
5 |
theage.com.au |
918 |
Top Employment Sites:
Australia October 2009 |
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Site |
'000 |
1 |
seek.com.au |
2,299 |
2 |
mycareer.com.au |
1,482 |
3 |
careerone.com.au |
1,287 |
4 |
JobSearch.gov.au |
1,035 |
New Zealand September 2009 |
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Site |
'000 |
1 |
seek.co.nz |
478 |
2 |
trademe Jobs |
438 |
3 |
nzherald.co.nz Jobs |
60 |
Top Automotive Sites:
Australia October 2009 |
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Site |
'000 |
1 |
carsales.com.au |
1,112 |
2 |
carsguide.com.au |
681 |
3 |
carpoint.com.au |
513 |
4 |
drive.com.au |
407 |
5 |
Trading Post - Auto |
402 |
Click here for all websites measured.
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Dan Murphy's & 1st Choice continue to dominate Customer Satisfaction Despite small declines
Australia : Article No. 1008 : Roy Morgan Single Source (Australia): January 2006 - September 2009. Sample: Customers who usually shop at each store. : February 8, 2010
Preliminary results from the latest Roy Morgan Liquor Retailing Report for the liquor retailers show Dan Murphy’s and 1st Choice both had small declines in Customer Satisfaction in the September result but they continue to rate significantly above each of the other liquor retailers.
Among Dan Murphy’s customers 91.3% (down 1.1% since June ‘09) were satisfied, closely followed by 1st Choice with 89.8% (down 0.9% Since June ‘09). There remains a large gap to the next group of stores led by LiquorLand (81.5%), who have taken over the third position and BWS at 80.2%, who have dropped to fourth position. Woolworths’ Liquor continued its improvement at 77% for the 12 months’ average to September 2009.


Click here to purchase detailed Roy Morgan "Target Profiles" of customers of each of Australia's liquor retailers
Full article.
Small business owners still less satisfied with banks than other customers, But signs of improvement
Australia : Article No. 1007 : Source: Roy Morgan Research January 2005 - December 2009. : February 8, 2010
During the last 12 months Roy Morgan Research conducted over 3,000 face to face interviews with small business owners which showed that the 'Big Four' banks have improved marginally in terms of their customer satisfaction (+0.2 percentage points to 64.3% at December 2010) but still have a long way to close the gap to their overall consumer banking performance (72.4% at December 2010).
In the 12 months to December 2009 St George was the market leader amongst the big five banks for satisfaction amongst small business owners with 72.4%, although this was down 2.1 percentage points from 12 months ago. Bendigo Bank was the overall market leader with 84.5% (down 4.3 percentage points).
ANZ remained the best performer amongst the 'Big Four' for both small business owners and overall consumer banking, but has slipped a little over the last 12 months amongst small business owners (- 0.7 percentage points). Westpac is in second place followed by CBA and NAB.


Click here to purchase a detailed "Roy Morgan Small Business Owner Banking Satisfaction Report"
Full article.
Both Woolworths and Coles increase their 'Good Value' perception, But Aldi not far behind
Australia : Article No. 1006 : Roy Morgan Single Source (Australia): October 2004 - September 2009. Sample: Main grocery buyer. In the 12 Months to September ‘09 n=15,078.
: February 8, 2010
The latest Roy Morgan Image of Supermarkets data places Woolworths 5.9% points ahead of rival Coles, whilst Aldi are positioned marginally behind Coles by less than one percentage point.
When asked about the image of supermarkets, 32.2% of grocery buyers said that Woolworths was ‘Good value’, shown here gaining in the last 9 months on the back of a long period of decline. Coincidentally Coles has seen similar gains starting in the same month as Woolworths, with a recovery of their image as being ‘Good Value’ from January 2009.
Since Aldi entered into the Australian market, their value perception has been continuously increasing. The latest result places them just behind Coles, with 25.7% of all grocery buyers perceiving Aldi as being ‘Good value.’ Compared to the two major supermarket chains Aldi’s ‘Good Value’ perception appears to have slowed, especially after over 3 years of consistent growth.


Click here to purchase a detailed "Roy Morgan Supermarket Satisfaction Report"
Full article.
L-NP up but ALP still has big lead ALP 56.5% (down 2%) - L-NP 43.5% (up 2%)
Federal Poll : Finding No. 4466 : This face-to-face Morgan Poll on Federal voting intention was conducted on the weekends of January 23/24 & 30/31, 2010, with an Australia-wide cross-section of 1,796 electors. Of all electors surveyed, 4% (down 0.5%) did not name a party. : February 5, 2010
The latest face-to-face Morgan Poll conducted over two weekends, January 23/24 & 30/31, 2010 shows the ALP (56.5%, down 2% since the last face-to-face poll conducted on January 9/10 & January 16/17, 2010) maintaining a strong two-party preferred lead over the L-NP (43.5%, up 2%).
The ALP primary vote fell 1.5% to 46%, and remains clearly ahead of the L-NP (38%, up 2.5%), while looking at the minor parties shows support for the Greens (8.5%, down 1.5%), Family First (1.5%, down 0.5%) and Independents/ Others (6%, up 1%).
The Roy Morgan Government Confidence Rating is now at 137 (up 0.5pts) with 61% (up 1.5%) of Australians confident that Australia is ‘heading in the right direction,’ compared to 24% (up 1%) that say Australia is ‘heading in the wrong direction.’

Full article.
NZ National-led Government (57.5%) retains strong lead over Opposition Parties (42.5%) Greens (6%, down 2%) lowest since 2008 Election
Federal Poll : Finding No. 4465 : This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone with a New Zealand-wide cross-section of 1,758 electors from January 18-31, 2010. Of all electors surveyed, 4.5% (up 1.5%) did not name a party. : February 5, 2010
The latest Roy Morgan NZ Poll shows support for John Key’s National-led Government is virtually unchanged, down 0.5% to 57.5% comprising National Party 52% (down 1%), Maori Party 3% (up 0.5%), ACT NZ 2% (unchanged) and United Future 0.5% (unchanged).
Support for Opposition Parties is 42.5% (up 0.5%); Labour Party 32% (up 2%), Greens 6% (down 2%), NZ First 3.5% (up 1%), The Progressive Party 0.5% (unchanged) and Others 0.5% (down 0.5%).
If a National Election were held today the National Party would win easily.

Full article.
Australian unemployment rises in January – up 102,000 to 875,000 (7.5%, up 0.7%) Unemployment is now 108,000 higher than January 2009 14.7% (1.720m, up 14,000) Australian workers are unemployed or ‘under-employed’
Unemployment Poll : Finding No. 4464 : This Roy Morgan survey on Australia’s unemployment and ‘under-employed’* is based on weekly interviews covering January 2007 – January 2010 and in total 160,817 Australians aged 14 and over were interviewed face-to-face including 4,190 interviews in January 2010. : February 5, 2010
• In the month of January Australia’s total unemployment as measured by Roy Morgan was 875,000 (7.5%), up 102,000 (0.7%) since December, and up 108,000 since January 2009.
• In January 2010 there were 7,492,000 (up 299,000 on December 2009 and up 297,000 on January 2009) Australians working full-time and 3,332,000 (down 136,000 on December 2009, but up a large 159,000 on January 2009) working part-time.
• The latest Roy Morgan January 2010 unemployment estimate is 2% above the 5.5% currently quoted by the ABS for December 2009.
• The Roy Morgan January 2010 ‘under-employed’* estimate is 845,000 (7.2%), down 87,000 (1.0%) on December 2009, but still up 62,000 on a year ago, January 2009.

Full article.
Letter to Peter van Onselen, Contributing Editor, The Australian Re:'Reintroduce flexibility to increase productivity'
Australia : Paper No. 20100201 : An open letter from Gary Morgan, Executive Chairman Roy Morgan Research, to Peter van Onselen, Contributing Editor, Business Section, The Australian. : February 4, 2010
Dear Dr van Onselen,
I was pleased to read your article yesterday 'Reintroduce flexibility to increase productivity’ in The Australian, Business Backpage.
We completely agree with your comments regarding IR reform, unfortunately neither side of politics handles the unemployment issue correctly because they ‘refuse’ to acknowledge the real extent of people seeking ‘work’ (unemployed) or ‘more work’ (under-employed) – many more than the present Rudd Government (or previous Howard Government) want people to believe – a sham!
While politicians argue that the unemployment ‘trend’ is what matters, once you begin to analyse deeper economic issues such as ‘productivity’ and the relationship between unemployment, under-employment and inflation, it is crucial only ‘real’ employment data is used.
Under the Howard Government the least productive ‘end of the workforce’ was not employed – they were just not counted! Understanding this makes a large difference to understanding how to increase ‘productivity.'
Full Article ( PDF, Size: 1,129KB)
Consumer Confidence virtually unchanged – 127.9 (down 0.3pts)
Consumer Confidence : Article No. 1004 : This weekly Roy Morgan Consumer Confidence rating is based on 1,079 face-to-face interviews conducted Australia-wide with men and women aged 14 and over on the weekend of January 30/31, 2010. : February 4, 2010
Consumer Confidence is virtually unchanged at 127.9 (down 0.3pts in a week), according to the weekly Roy Morgan Consumer Confidence Rating conducted on the weekend of January 30/31, 2010. The Consumer Confidence rating is now 34.5pts higher than a year ago, January 31/February 1, 2009 (93.4).
The slight fall in the weekly Roy Morgan Consumer Confidence Rating has been driven by less confidence about respondents financial situations in 12 months time.
In terms of personal finances, now 43% (down 4%) of Australians expect their family to be ‘better off financially’ this time next year compared to 14% (up 2%) of Australians that expect their family to be ‘worse off financially.’
Of Australians, 45% (down 4%) say we’ll have ‘good times’ financially in the next 12 months compared to 15% (down 3%) that say we’ll have ‘bad times’ financially.


Click here to purchase a detailed "Roy Morgan Consumer Confidence Monthly Report"
Full article.
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Latest Papers |
January 28 2009
Glen Eira Australia Day Breakfast - Change is needed by all - by Gary Morgan, Executive Chairman, Roy Morgan Research
(Size: 78 KB)
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December 17, 2009
Occasional Address at the Conferring of Degree Ceremony held on Thursday, December 17, 2009 at 2.30pm, University of Melbourne
By Michele Levine, Chief Executive, Roy Morgan Research
(Size: 954 KB)
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October 12, 2009
Statement on the Different Results of several Liberal Leadership polls by Gary Morgan
(Size: 59 KB)
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November 12, 2008
Australians consider Innovation an Important National Priority, Presented by Michele Levine
(Size: 350 KB)
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September 10, 2008
Reply by Stewart McArthur, former Liberal Member for Corangamite to Gary Morgan's 'Who will be the next Prime Minister of Australia...'
(Size: 26 KB)
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September 10, 2008
Who will be the next Prime Minister of Australia? A Woman and it will be sooner than you think! by Gary Morgan
(Size: 300 KB)
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June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB)
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May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB)
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May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB)
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March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB)
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January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)
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December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)
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November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)
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May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)
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March 27, 2007:
Measuring Engagement
(Size: 273 KB)
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February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)
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December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)
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December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)
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October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)
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August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)
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July 20, 2006:
The Labour Market
(Size: 179 KB)
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June 26, 2006
Historic Look at Australia's Top 20 Business People (and one American!) |
July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)
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June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)
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May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)
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May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)
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April 23-27, 2006:
Baby Boomers – A Lucrative Market for the Pacific Asia Region
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March 1, 2006:
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)
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February 9, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)
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November 11, 2005:
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)
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October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)
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October 19, 2005:
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)
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October 5, 2005:
Tourism & Leisure In The 21st Century
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September 9, 2005:
Men were from Mars, Women were from Venus
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August 30 - September 1, 2005:
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)
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August 23-26, 2005:
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)
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June 30, 2005:
Superannuation Choice
(Size: 232 KB)
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May 30, 2005:
Australia – Open For Business
(Size: 329 KB)
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May 19, 2005:
Direct Mail And The Importance of Measurement
(Size: 620 KB)
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May 5-7, 2005:
Technology, Innovation & Entrepreneurship
(Size: 437 KB)
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April 29, 2005:
The Brand Strength of Sustainable Tourism
(Size: 581 KB)
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March 9-11, 2005:
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)
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November 25, 2004:
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)
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November 9, 2004:
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)
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October 12, 2004:
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)
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August 6, 2004:
Connecting The World Through International Single Source
(Size: 1,836 KB)
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May 8, 2004:
Globalisation – An International Perspective
(Size: 207 KB)
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August 22, 2003:
"It's Time" for a Realistic Measure of Unemployment in Australia
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July 31, 2002:
Threats To The Environment
(Size: 80,501 KB)
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July 10, 2002:
Australians and Giving – A Global Comparison
(Size: 263,201 KB)
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Media Papers |
December 10, 2009
Recent Developments in Roy Morgan Readership
(Size: 53 KB)
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November 14, 2009
Separation Tree Ceremony Oration by Gary Morgan November 14 2009.
(Size: 1.7 MB)
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July 22, 2008
Roy Morgan Media Research, 1941-2008
(Size: 29 KB)
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July 5, 2008
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria (Full Paper Version) Size: 12.4 MB
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July 5, 2008
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today (Powerpoint of Address) Size: 8.8MB
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April 18, 2008
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media
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March 19, 2008
The Problem With Online Panels - Nielsen Online Gives Misleading Results
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February 9, 2008
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)
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August 27, 2007
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)
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August 14, 2007
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)
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July 23, 2007
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)
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June 27, 2007
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)
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March 28, 2007
Emerging Media Trends NZ
(Size: 988 KB)
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October 26, 2006
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)
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September 14, 2006
50 Years of TV
(Size: 136 KB)
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July 26, 2006
To Buyers of Newspaper Advertisements and
John Hartigan, CEO, News Ltd
(Size: 193 KB)
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July 24, 2006
Newspapers are Transforming not Disappearing
(Size: 186 KB)
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July 20, 2006
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)
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June 18, 2006
NEWSPAPERS: On the way out?
(Size: 145 KB)
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June 29, 2006
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)
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June 15, 2006
A Global Review of Print Readership Surveys By Andrew Green See “Fairness of Research Method…” (Issue 4, p.23)
(Size: 351 KB)
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March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)
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March 2006
Assessing a fragmented landscape and what it means for your communication strategy
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December 8, 2005:
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"
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November 19, 2005:
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate
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November 17, 2005:
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey
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September 5, 2005:
Letter To The Editor - Australian Financial Review
(Size: 101 KB)
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October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)
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October 12 & 14, 2004:
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)
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July 5, 2004:
Pitfalls of International Market Research (Size: 103 KB)
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July 5, 2004:
People vs. USA Today, US Readership Estimates Must Be Believable (Size: 343 KB)
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June 13-18, 2004: A Fresh Look at Estimating Readership Frequency Distribution
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October 26-29, 2003: Reading: Looking into…logging onto
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October 26-29, 2003: Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way
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October 23, 2003: Selling Print Short: The Need To Re-Assess Reading & Readership
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October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides) |
October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers |
October 29-November 1, 2001: Single Source – For Increased Advertising Productivity in a Multimedia World
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May 7, 1998: Proof! Same budget, get 30-60% Greater Value
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October 1997: Pragmatic Readership Measure for the Future
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Online Store |
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When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.
Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.
There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.
Click here to view profiles currently available
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