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pie-face-pies-copyright-andrew-yee-fccc

Pie Face, pies and football

Source: Roy Morgan Single Source (Australia), October 2015-September 2016, n=14,416. Thumbnail image: copyright Andrew Yee (Flickr Creative Commons)
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young-asian-girl-holding-pink-drink

Sweet drinks much more popular with kids than older Aussies

Source: Roy Morgan Young Australians Survey, July 2015-June 2016, n=2,876 Australian children 6-13; Roy Morgan Single Source (Australia), July 2015-June 2016, n=14,956 Australians 14+ (NB: Other flavoured/fizzy drinks not measured in Single Source).
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three-silly-looking-young-people-with-burgers

Boutique burgers and fancy fowl: the hipsterisation of fast food

Source: Roy Morgan Single Source (Australia), Oct 2011-Sept 2012 (n=21,026) and Oct 2015-Sept 2016 (n=14,416), except for *Grill’d, measured from Oct 2014-Sept 2015 (n=15,668). Base: Australians 14+. (NB: red = increased visitation) ‘Visit’ includes eating in, taking away, and/or placing an order. **NB: Roy Morgan ‘Generations’ definitions: Pre-Boomers — Born pre-1946; Baby Boomers — born 1946-1960; Generation X — born 1961-1975; Generation Y — born 1976-1990; Generation Z — born 1991-2005.
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Top Travel Sites

Australia - March 2015 Website visitors 14+
  • Qantas

    2,543,000
  • Booking.com

    1,844,000
  • Virgin Australia

    1,821,000
  • Tripadvisor

    1,749,000
  • Jetstar

    1,612,000

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Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

— Australian Tourism Authority —

Top sites via Mobile or Tablet

Australia - March 2015 Australians 14+
  • Google Search

    11,168,000
  • Facebook

    9,862,000
  • YouTube

    7,707,000
  • Google Maps

    6,257,000
  • Hotmail/Live/Outlook.com

    3,999,000

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