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Roy Morgan Customer Satisfaction Awards 2017: Australia's most service-oriented retailers announced

Bill Gates once remarked that “Your most unhappy customers are your greatest source of learning ”– a lesson clearly learned by the winners of the 14 retail categories in the Roy Morgan 2017 Customer Satisfaction Awards, who managed the highest levels of customer satisfaction in their categories, announced this week in Melbourne.
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Roy Morgan announces winners of the 2017 Customer Satisfaction Awards

Roy Morgan announces winners of the 2017 Customer Satisfaction Awards

At a ceremony in Melbourne, Roy Morgan’s CEO Michele Levine presented 32 awards to businesses that consistently outperformed their peers throughout 2017 with their unwavering dedication to satisfying their customers – as judged by these very customers.
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Costco & Kmart battle for 2017 customer satisfaction award

Source: Roy Morgan Single Source (Australia). 12 months ended November 2016, n= 14,348; 12 months ended November 2017, n= 15,145. Base: Australians 14+ who purchased from a discount department store in last four weeks. 
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Skoda vs Lexus- tight finish for car satisfaction award

Skoda vs Lexus- tight finish for car satisfaction award

1. Based on highest satisfaction rating 12 months ended Nov 2017 Source: Roy Morgan Single Source (Australia). 12 months to November 2016, n= 38, 843; 12 months to November 2017, n= 38,880. Base: Car drivers 14+
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New vehicle buying intentions up 142,000

New vehicle buying intentions up 142,000

Source: Roy Morgan Single Source (Australia), January 2002 - November 2017, 3 month moving average. Quarterly sample = 13,300 Australians 14+.
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Satisfaction with electricity providers declining

Satisfaction with electricity providers declining

1. Based on customer numbers. 2. Includes brands not shown. Source: Roy Morgan Single Source (Australia). 12 months to November 2016, n= 14,240; 12 months to November 2017, n= 15,025 Base: Australians 14+ with electricity connected.
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Roy Morgan Customer Satisfaction - Shoe Stores - November 2017

Rebel well placed to take on Decathlon

Source: Roy Morgan Single Source Australia, December 2015 – November 2016, n = 14,348, September 2016 – August 2017. n=14,787 & December 2016 – November 2017, n = 15,145. Base: Australians 14+.
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Spendless Shoes tops The Athlete’s Foot

Spendless Shoes tops The Athlete’s Foot

Source: Roy Morgan Single Source Australia, December 2015 – November 2016, n = 14,348, September 2016 – August 2017. n=14,787 & December 2016 – November 2017, n = 15,145. Base: Australians 14+.
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Top Travel Sites

Australia - September 2017 Website visitors 14+
  • Booking.com

    3,006,000
  • tripadvisor

    2,869,000
  • Qantas

    2,745,000
  • Jetstar

    2,067,000
  • Virgin Australia

    1,549,000

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Top sites via Mobile or Tablet

Australia - September 2017 Australians 14+
  • Google Search

    14,221,000
  • Facebook

    13,052,000
  • YouTube

    10,543,000
  • Google Maps

    8,936,000
  • eBay

    5,785,000

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